MM4XL Home > Business Charts and Maps > Benchmark Map
Benchmark Chart for Business Performance vs Market Share Growth Analysis
Benchmark Analysis software for Excel compares product sales performance to the market and evaluates market share growth and loss.
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What: Benchmark analysis for business performance vs market share growth analysis
Benchmark Analysis software does a type of Product Portfolio Analysis. The variable Market Growth is found in both analyses, but Benchmark Analysis uses as a second variable the Product Growth instead of the Relative Market Share. It differs in that the Product Growth takes into account the performance over two years and computes a dynamic figure, while the Relative Market Share is a static frequency computation based on one lag of time only.
The map of Benchmark Analysis is interpreted this way:
- Products below the diagonal grew more than the market, and therefore have won market share.
- Products above the diagonal grew less than the market, and therefore have lost share.
Products positioned within the dotted lines grew slightly more or less than the market - they retained share. |
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What users say about MM4XL software
When: Benchmark analysis for business performance vs market share growth analysis and more
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The map produced with the Benchmark Analysis software tool helps managers:
- Evaluate market share tendencies
- Rank product performance
- Investigate sales trends
- Cluster product groups
And it can compare any pair of items, not just product versus market, for instance, but also versus company performance.
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Who:
The
Benchmark Map tool is used by
business decision-makers often supported by business analysts. Among our
business decision-maker clients there are:
- General Managers and CEOs
- Business Directors
- Marketing Managers
- Marketing Researchers
- Sales Managers
- Pricing Managers
- Product Portfolio Managers
