MM4XL Home > Strategic Marketing Management > Brand Mapping for Product Positioning

Brand Mapping Software Tool for Marketing Analysis and Segmentation

The Brand Mapping software tool produces a picture of a competitive environment, such as a market. This picture, displayed as a map, is used to stimulate strategic reasoning for product positioning, market segmentation, and much more.

What: Brand mapping software tool for marketing analysis and segmentation

	The Brand Mapping software tool applies the multivariate technique known as correspondence analysis, and displays the results on a multivariate map. Interpreting the brand map in light of the analyst's knowledge can reveal valuable strategic insights.

When: Brand mapping for marketing analysis and much more

Click to enlarge

Click to read more...

The Brand Mapping tool is used in many different marketing analysis and brand management situations, because it performs a basic task of great help to marketers: it analyses items according to their differences, and makes all differences visible at once.

Given that product positioning is largely based on segmentation and differentiation, it goes without saying that Brand Mapping is the tool of preference for visualizing the competitive structure of markets as perceived by customers, and also:

To exploit product (re)positioning concepts
To select direct competitors
To find new product opportunities (market gaps)
To evaluate new product concepts
To show the whole market on a map
To make associations visible, for instance, of respondents and their answers to a survey
To segment items according to their long-term trend

The Brand Mapping software tool of MM4XL fosters strategic reasoning in the minds of managers.

What users say about MM4XL software

...we have found [MM4XL software] very useful. As a result, a number of our colleagues across the organisation have requested access to the software. We are interested in increase the number that we have and I would like if you could provide me with some quotes for: An organisation wide licence, 100 additional licences...
J. T.
Interprise Ireland, Marketing Executive, Britain

I am teaching Business Intelligence, Marketing and strategic information management. Next year I will start a new semester on managing innovation. I am looking forward to use [MM4XL software] to demonstrate some concept to my students. I am also working as federal advisor for Agoria a Industry Federation I would be pleased to write a short article...
P. S.
Insead, Professor, Belgium

I am a marketing/strategy professor on service firms and I could be interested teaching with your product [MM4XL software]. I am nowadays quite busy on my research but I would love to learn deeper about your software in the near future.
Prof. E.
IMHI, ESSEC-Cornell, France

I am really interested in the brand mapping techniques in Market research section [of MM4XL software]. Please give me information about this and how to do with this and analyzing on this. Thank you very much!
P. V. K.
Syngenta, Marketing & Business Planning, Vietnam

One of my colleagues has been working on MM4XL for brand mapping and is delighted with it (vast improvement on the old DOS beast we have been using)...
R. D.
BDRC, Operations & Development Director, UK

Hi, we are using MM4XL from the 6 release, It is wonderful.
R. C.
Antonio Carraro SPA, Marketing, Italy

Estoy interesado en recibir los cursos de entrenamiento pero se que me sera dificil debido a que mis ingresos no me permiten estos lujos. Ya yo he trabajado con el MM4XL en varias ocasiones haciendo analisis de cartera de negocios, utilizando ambas matrices la BCG y la de Markensi (disculpeme por el error ortografico). Si al menos pudiera obtener de forma gratuita los folletos y el CD me seria de gran ayuda. Como les decia me he valido de estas herramientas para realizar analisis y me resultan muy interesantes y provechosa. Saludos y gracias por este magnifico sofware.
A. O.
Brazil

...I find your product [MM4XL software] very good...
S. L.
Vodafone, Head of Customer Insight, Sweden

I work with an Advertising agency in Nigeria as a strategic planning Manager. I am just downloading the trial [of MM4XL software] version if I find it interesting I can help you market it in Nigeria.
T. H.
Advertising Agency, Nigeria

Dr. [...] gave me the copy of MM4XL that you sent to him. I installed it on my computer and began to get familiar with the package. It looks very impressive...
K. D.
Chairman of Marketing, Business Policy and International Business Michael G. DeGroote School of Business McMaster University, Canada

I have used your programme in my classes in international marketing, and my students, both part-timers (working adults) and full timers have found your programme [MM4XL software] useful in their course work.
C. C. F
Marketing Professor

I have been asked to write an extensive review article on MM4XL for one of the leading marketing journals, the Journal of Consumer Marketing... This journal, which has seven issues per year, is widely read both in the academic community and among marketing practitioners. In every issue it has a section "Computer Currency" under the editorship of Dr. [...]. This section presents and reviews new software for marketing...
W. G., Ph.D.
Evert McCabe/UPS Chair in Economics, Business and Accounting, Hillsdale College, USA

I am currently an MBA student at the Warwick Business School in the UK. I visited your web site and I would be interested to have some pricing information on a student rate for the MM4XL licence. I have extensive marketing and strategy research to overtake and your product seem relevant to this endeavour.
G. L.
MBA Student, UK

Thank you for your review copy of MM4XL, which I received today. My preliminary impression is that it looks interesting and will be suitable for review in Marketing Research...
C. C., PhD
Marketing Research Magazine, Editor, Canada

I am a student and I find your [MM4XL] software very useful.
S. P.
MBA Student

This product [MM4XL software] was an interesting tool and I have forwarded information about it to a few persons more into strategic marketing than I am.
J. H.
InterMedium, Competitive Intelligence, Norway

I am a teacher of business statistics at university (Universidad de Buenos Aires, www.econ.uba.ar). Your [MM4XL] software seems very powerful and we are very interested in it... Best regards, keep on working hard!
F. U.
University Professor, Argentina

We find your [MM4XL] software interesting. We are keen to pursue this as the computer literacy in India is growing and so are the use of these kinds of tools in the business. We actually need to grow the market as there may not be a ready made slot. With a number of B-schools and most of them who cannot afford a SPSS this [MM4XL] would also become a useful tool.
R. K. M.
India

I use a lot of strategic analysis in my courses which deal mainly with turning around distressed or bankrupt firms. I was wasting a lot of time to design "bubble" graphs in my Powerpoint presentations. So, I looked for a "clever" [MM4XL] software doing my job better than me with Excel or even Delta Graph or HarvardXL
A. J.
Professor, France

I have installed the [MM4XL] program and I am very impressed with its capabilities.
T. T.
Nova Southeastern University, Professor, USA

Thank you very much for your quick response. I did as you suggested, and the [MM4XL] software works great. The new features are fantastic. I WILL certainly RECOMMEND it to our other marketing directors and managers for them to purchase.
McP
Nationwide Insurance, USA

Although I have not yet begun to work with this program [MM4XL software], my colleagues tell me it is an excellent one.
C. C. F.
Professor

I used your product [MM4XL software] under the 21 day trial and found it helpful enough that I wanted to purchase it..
J. S.
John Wiley & Sons, Inc., Director New Initiatives, USA

I am a marketing research professor at Rome University and would be interested in utilising your software [MM4XL] during my course.
G. M.
University Professor, Italy

...Your product [MM4XL software] looks very interesting and useful.
C. R., Ph.D.
Professor, Dep't of Business Information Technology, Director, The Dominion Center for Energy Modeling & Optimization Pamplin College of Business, USA

This [MM4XL software] looks outstanding! If I were a marketing manager in charge of brand positioning/portfolio analyses/sales, then I would definitely want to subscribe to your site. Plugging in your own company data and producing such outstanding graphs/charts would be a real advantage and enormous time-saver. (I do not know of any other source, database or single market research study, that would capture your own company data in so many different ways.)
V. G.
Roche Pharmaceuticals, USA

Thank you for your service. I am really looking forward to take advantage of your powerfull analisys tool [MM4XL software]. You can be sure that I will stribe to be helpfull to you in any way.
K. C. Q.
Bayer Pharmaceuticals, Marketing Healthcare, Venezuela

I have referred to MM4XL in two training courses that I have delivered to major retail banks in South Africa. The two training courses were: Statistical Data Mining and Credit Risk Management [and] Business Forecasting and Decision Support for Project Managers in Retail Banking...
J. D.
ARISTA Training, South Africa

Here is a link to a marketing analytical software called MM4XL used to improve strategic decision-making. It looks quite complete and comes to a very affordable price... BTW, I am not an affiliate or a partner to this product/company.
N.
MarketingProfs.com

Thanks Mike, great tool [MM4XL software].
D. S. M.
ChemQuest, President, USA

Sehr geehrte Damen und Herren, vor einigen Jahren haben wir MM4XL erworben. Da uns die Trialversion 5.x gut gefiel moechten wir das Tool gerne weiter benutzen... Wie hoch waere der Preis fuer eine Singellizenz (falls dies moeglich ist) resp. einer Netzwerklizenz (RPS = 100 Pers.).
M. F.
Roche Pharma, Marktforschung, Schweiz

...the students of the advanced marketing course MGT411B to use the MM4XL software. We are all very excited and hope that it will do as well in the class room as we expect.
B. J. B., PhD
University of California Los Angeles, UCLA, USA

We recently downloaded the trial version of MM4XL 5.0. We are very impressed...
P. D. V.
SmartPractice, South Africa

...I teach applied statistics in Market Research. I consider your [MM4XL] soft simply outstanding.
E. D.
Director of the graduate program in Risk and Insurance at Catholic University, Venezuela

Provide a student price for courses on marketing research using your excellent [MM4XL] software (rather than Marketing Engineering I am using now for teaching).
J. L. C.
Director du CEROG, I.A.E Graduate School of Management, France

Greetings [...]. I heard from [MM4XL software] in a magazine tried the demo and Loved it! In an interview at Panacea Magazine we talked about [MM4XL software] and concluded that it is one of the best that we have known. Congratulations!
T. O.
Cantv.net, Sales Manager, Venezuela

Who: Brand Mapping for strategic decision-makers

The Brand Mapping tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

General Managers and CEOs
Business Directors
Marketing Managers
Business Analysts
Marketing Analysts
Pricing Managers
Product Portfolio Managers

Brand Mapping tool features:

	Make brand map with bubble labels
	Applies correspondence analysis as described by Prof. Benzecri
	Define bubble size according to several rules
	Can display of supplementary data
	Estimation of missing input data useful to show new products in the map
	Detailed report of the correspondence analysis results
	Very flexible and versatile, can use very different types of data
	Quick help available directly in the Brand Map tool forms
	The example sheets describe how to run the tool
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the Brand Mapping concepts

Other MM4XL software tools related to the Brand Mapping tool:

	CrossTab for Survey Data Analysis Cross Tabulation
	Significance Test of Difference of Proportion Software
	4D Map Plots 3D Axis Chart in Excel with Bubble Graph
	Cluster Analysis Software for Marketing Segmentation

©MM4XL.com 1998-2012 | Marketing Analysis and Segmentation with Brand Mapping Software - Excel Add-In

MM4XL Tools

Our Services

Vote this tool

274 votes:

5 stars:		184
4 stars:		78
3 stars:		12
2 stars:		0
1 star:		0

We proudly serve

Your vote
1 2 3 4 5
Email:
Gender:	M F
Age:
Position:
Department:
Comment: