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Brand Switch Software Tool: Customer Loyalty and Retention Estimates from Sales Performance Data

The Brand Switch software tool produces customer loyalty and retention estimates from sales performance data. Customer loyalty and retention estimates help in understanding sales dynamics, may be used to forecast sales, and are a valid alternative to expensive market research studies.

Brand switch customer loyalty for retention estimates and sales performance analysis

What: Brand switch software tool for customer loyalty and retention estimates from sales performance data

Brand Switch Software Tool: Customer Loyalty and Retention Estimates from Sales Performance Data The Brand Switch software tool applies linear programming to estimate customer loyalty and switch from sales data. The results are shown in the form of numerical tables and charts that, for each product, show the amount of sales (market share) won from or lost to competitors.

The brand switch estimates can highlight competitive weaknesses in the brand preference dynamics of competing products, which in turn makes it possible to allocate marketing resources in a more targeted way and, hopefully, to increase success.

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When: Brand switch for customer loyalty and sales forecast

Brand switch software tool for customer loyalty and retention estimates from sales performance data

Click to enlarge 		The Brand Switch tool is used for two main purposes:
  • To estimate customer loyalty and retention
  • To forecast sales
It also offers other advantages:
  • Its accurate estimates of switch and retention rates can replace (or integrate) expensive marketing research surveys
  • It is a tool that can be used for challenging business axioms and to reinvigorate the strategic discussion within teams
  • It enables looking at data from a different perspective when segmenting customer preferences and competing products
  • It is also useful for developing functional know-how, for instance, for marketing analysts interested in quantitative techniques


Who: Brand Switch for strategic decision-makers

The Brand Switch Analyst tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:
  • General Managers and CEOs
  • Business Directors
  • Marketing Managers
  • Business Analysts
  • Marketing Analysts
  • Pricing Managers
  • Product Portfolio Managers

Brand Switch Analyst tool features:

feature Detailed switch reports showing loyalty, switch-in and switch-out rates
feature Switch map (chart) rich in switch information
feature Perform dynamic switch analysis across several time periods
feature Makes market share estimates
feature Sound application of the model as originally postulated by Theil and Rey
feature The example sheets describe how to run the tool
feature The tool works in 5 different languages: E, F, G, I, S
feature Help file with advanced description of the Brand Switch Analyst concepts

Other MM4XL software tools related to the Brand Switch Analyst tool:

feature Profile Manager for Market Model
feature Sales Forecast with History Data
feature Retail Gravitation for Sales Area & Territory Strategy Plan
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