What users say about MM4XL software
 
 
 
 
 
 
 
 
 
 
 
 
 
When: Brand switch for customer loyalty and sales forecast
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| The Brand Switch tool is used for two main purposes:
- To estimate customer loyalty and retention
- To forecast sales
It also offers other advantages:
- Its accurate estimates of switch and retention rates can replace (or integrate) expensive marketing research surveys
- It is a tool that can be used for challenging business axioms and to reinvigorate the strategic discussion within teams
- It enables looking at data from a different perspective when segmenting customer preferences and competing products
- It is also useful for developing functional know-how, for instance, for marketing analysts interested in quantitative techniques
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often supported by business analysts. Among our