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Decision Tree Software for Business and Management Model Making

Decision Tree software provides a framework for analyzing business and management decision making problems that involve uncertainty. It presents all important aspects of the problem in a concise and structured pictorial representation showing: decision alternatives, expected outcomes, probabilities of occurrence, and chronological order of events.

Business decision making tree for risk analysis

What: Decision trees for business and management model making

Decision Tree Software for Business and Management Model Making A decision tree is made of nodes, decisions or chances, and nodes are made of branches. Filling out the decision tree structure with your own values returns an analytical view of the decision making problem. This view can help fact-and-data driven managers to make better-informed decisions because problems are framed in a well organized manner, they are evaluated objectively, and they can be easily modified.

Decision-makers can be risk-averse, neutral, or risk takers. Thanks to utility functions, MM4XL's Decision Tree software allows you to incorporate risk attitude in the model, so that the end result reflects the propensity toward risk of the decision-maker.

What users say about MM4XL software

...we have found [MM4XL software] very useful. As a result, a number of our colleagues across the organisation have requested access to the software. We are interested in increase the number that we have and I would like if you could provide me with some quotes for: An organisation wide licence, 100 additional licences...
J. T.
Interprise Ireland, Marketing Executive, Britain



I am teaching Business Intelligence, Marketing and strategic information management. Next year I will start a new semester on managing innovation. I am looking forward to use [MM4XL software] to demonstrate some concept to my students. I am also working as federal advisor for Agoria a Industry Federation I would be pleased to write a short article...
P. S.
Insead, Professor, Belgium



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Prof. E.
IMHI, ESSEC-Cornell, France



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P. V. K.
Syngenta, Marketing & Business Planning, Vietnam



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R. D.
BDRC, Operations & Development Director, UK



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R. C.
Antonio Carraro SPA, Marketing, Italy



Estoy interesado en recibir los cursos de entrenamiento pero se que me sera dificil debido a que mis ingresos no me permiten estos lujos. Ya yo he trabajado con el MM4XL en varias ocasiones haciendo analisis de cartera de negocios, utilizando ambas matrices la BCG y la de Markensi (disculpeme por el error ortografico). Si al menos pudiera obtener de forma gratuita los folletos y el CD me seria de gran ayuda. Como les decia me he valido de estas herramientas para realizar analisis y me resultan muy interesantes y provechosa. Saludos y gracias por este magnifico sofware.
A. O.
Brazil



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S. L.
Vodafone, Head of Customer Insight, Sweden



I work with an Advertising agency in Nigeria as a strategic planning Manager. I am just downloading the trial [of MM4XL software] version if I find it interesting I can help you market it in Nigeria.
T. H.
Advertising Agency, Nigeria



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K. D.
Chairman of Marketing, Business Policy and International Business Michael G. DeGroote School of Business McMaster University, Canada



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C. C. F
Marketing Professor



I have been asked to write an extensive review article on MM4XL for one of the leading marketing journals, the Journal of Consumer Marketing... This journal, which has seven issues per year, is widely read both in the academic community and among marketing practitioners. In every issue it has a section "Computer Currency" under the editorship of Dr. [...]. This section presents and reviews new software for marketing...
W. G., Ph.D.
Evert McCabe/UPS Chair in Economics, Business and Accounting, Hillsdale College, USA



I am currently an MBA student at the Warwick Business School in the UK. I visited your web site and I would be interested to have some pricing information on a student rate for the MM4XL licence. I have extensive marketing and strategy research to overtake and your product seem relevant to this endeavour.
G. L.
MBA Student, UK



Thank you for your review copy of MM4XL, which I received today. My preliminary impression is that it looks interesting and will be suitable for review in Marketing Research...
C. C., PhD
Marketing Research Magazine, Editor, Canada



I am a student and I find your [MM4XL] software very useful.
S. P.
MBA Student



This product [MM4XL software] was an interesting tool and I have forwarded information about it to a few persons more into strategic marketing than I am.
J. H.
InterMedium, Competitive Intelligence, Norway



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F. U.
University Professor, Argentina



We find your [MM4XL] software interesting. We are keen to pursue this as the computer literacy in India is growing and so are the use of these kinds of tools in the business. We actually need to grow the market as there may not be a ready made slot. With a number of B-schools and most of them who cannot afford a SPSS this [MM4XL] would also become a useful tool.
R. K. M.
India



I use a lot of strategic analysis in my courses which deal mainly with turning around distressed or bankrupt firms. I was wasting a lot of time to design "bubble" graphs in my Powerpoint presentations. So, I looked for a "clever" [MM4XL] software doing my job better than me with Excel or even Delta Graph or HarvardXL
A. J.
Professor, France



I have installed the [MM4XL] program and I am very impressed with its capabilities.
T. T.
Nova Southeastern University, Professor, USA



Thank you very much for your quick response. I did as you suggested, and the [MM4XL] software works great. The new features are fantastic. I WILL certainly RECOMMEND it to our other marketing directors and managers for them to purchase.
McP
Nationwide Insurance, USA



Although I have not yet begun to work with this program [MM4XL software], my colleagues tell me it is an excellent one.
C. C. F.
Professor



I used your product [MM4XL software] under the 21 day trial and found it helpful enough that I wanted to purchase it..
J. S.
John Wiley & Sons, Inc., Director New Initiatives, USA



I am a marketing research professor at Rome University and would be interested in utilising your software [MM4XL] during my course.
G. M.
University Professor, Italy



...Your product [MM4XL software] looks very interesting and useful.
C. R., Ph.D.
Professor, Dep't of Business Information Technology, Director, The Dominion Center for Energy Modeling & Optimization Pamplin College of Business, USA



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V. G.
Roche Pharmaceuticals, USA



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K. C. Q.
Bayer Pharmaceuticals, Marketing Healthcare, Venezuela



I have referred to MM4XL in two training courses that I have delivered to major retail banks in South Africa. The two training courses were: Statistical Data Mining and Credit Risk Management [and] Business Forecasting and Decision Support for Project Managers in Retail Banking...
J. D.
ARISTA Training, South Africa



Here is a link to a marketing analytical software called MM4XL used to improve strategic decision-making. It looks quite complete and comes to a very affordable price... BTW, I am not an affiliate or a partner to this product/company.
N.
MarketingProfs.com



Thanks Mike, great tool [MM4XL software].
D. S. M.
ChemQuest, President, USA



Sehr geehrte Damen und Herren, vor einigen Jahren haben wir MM4XL erworben. Da uns die Trialversion 5.x gut gefiel moechten wir das Tool gerne weiter benutzen... Wie hoch waere der Preis fuer eine Singellizenz (falls dies moeglich ist) resp. einer Netzwerklizenz (RPS = 100 Pers.).
M. F.
Roche Pharma, Marktforschung, Schweiz



...the students of the advanced marketing course MGT411B to use the MM4XL software. We are all very excited and hope that it will do as well in the class room as we expect.
B. J. B., PhD
University of California Los Angeles, UCLA, USA



We recently downloaded the trial version of MM4XL 5.0. We are very impressed...
P. D. V.
SmartPractice, South Africa



...I teach applied statistics in Market Research. I consider your [MM4XL] soft simply outstanding.
E. D.
Director of the graduate program in Risk and Insurance at Catholic University, Venezuela



Provide a student price for courses on marketing research using your excellent [MM4XL] software (rather than Marketing Engineering I am using now for teaching).
J. L. C.
Director du CEROG, I.A.E Graduate School of Management, France



Greetings [...]. I heard from [MM4XL software] in a magazine tried the demo and Loved it! In an interview at Panacea Magazine we talked about [MM4XL software] and concluded that it is one of the best that we have known. Congratulations!
T. O.
Cantv.net, Sales Manager, Venezuela

When: Decision trees for business decision making

Decision trees for business and management model making
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Common problems in marketing management that can be approached with decision trees include new product launches, marketing research go/no go, investment planning and allocation, pricing issues, strategy selection, and any other decision that may put the business at risk.


Who: Decision tree software for business decision-makers

The Decision Tree software tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:
  • General Managers and CEOs
  • Business Directors
  • Marketing Managers
  • Pricing Managers
  • Product Portfolio Managers

Decision Tree tool features:

feature Applicable to many different marketing management problems
feature Makes a comprehensive, well organized analytical view of the decision problem
feature The ecision trees are seamlessly integrated in MS Excel
feature Decision trees allow incorporating of decision alternatives, expected outcomes, probabilities of occurrence, and chronological order of events
feature Allows incorporating of risk attitude ( the risk tolerance of the decision maker) in the model
feature Applies the Exponential Utility Function as well as the Logarithmic Utility Function
feature It can both maximize (for profit) or minimize (for costs) the EMV
feature It makes classification trees (multiplicative or blank)
feature Detailed risk profile in the output report
feature The example sheets describe how to run the analysis
feature The tool works in 5 different languages: E, F, G, I, S
feature Help file with advanced description of the Decision Tree concepts
Lifetime license:
MM4XL All Tools
Price: euro 495.00

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