What users say about MM4XL software
When: Cluster analysis for marketing planning and management
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| In marketing, the need for segmentation is often linked to matters of differentiation, which relate to positioning and require data on behavior and attitude. But it is also often used when analyzing performance, for instance of affiliate companies, points of sale, distributors, etc.; for clustering satisfaction of internal and external customers; and also for treating profiles of products, companies, geographic regions, and so on.
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| The many available clustering methods divide essentially into two main groups:
- Hierarchical clustering, which groups data row by row and does not require specifying the desired number of clusters in advance.
- Partitioning methods, which assign items to a predefined number of clusters.
Ward's clustering method and Centroid method (also known as K-means clustering method), respectively. The former is typically run first, in order to get an understanding of the data structure, and the K-means method is used for refining the clusters.
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often supported by business analysts. Among our
