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| | Total price: | |
| | Cost per interview: | |
| | | Question | Price[EURO] | Quantity |
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| Standard | |
Interviews
How many interviews do you need?
| 2.50 |
Sample calculator |
| | |
Setup fee
The standard fee covers all costs to:
- Arrange the web space for your survey
- Adapt the standard questionnaire to your advertisement
- Ask 8 demographic questions
- Ask 1 closed question on the overall acceptance of the ad
- Send you the heatmap at the end of the survey
- Send you a number of useful and detailed cross tables
| 100.00 |
Show example survey |
|
| Questionnaire | 
Add Image
The standard CopyTest is setup for one advertisement.
Every supplementary image that you add to the survey is priced Euro 20.00 plus Euro 0.20 times the number of interviews.
For instance, one extra image for 100 interviews costs Euro 40.00.
For each tested image interviewees are asked to give a score concerning the overall appeal of the advertisement.
The client supplies good quality images that do not exceed 150Kb in size.
The image size should be at least (WxH) 750x500 pixel large.
MarketingStat can help if you cannot supply images in this format.
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Add Images
Enter the number of supplementary images of advertisements you want to test with this survey.
Including one question on the overall acceptance of the image.
| 20.00
+0.20 x Int | |
| |
Add close question
Close-end questions allow the interviewee to choose from a list of possible answers.
Adding an extra close-end question to the survey costs Euro 20.00 plus Euro 0.20 times the number of interviews.
For instance, one extra close-end question for 100 interviews costs Euro 40.00.
The client supplies the text of each question and of its answers in the language of the survey.
On demand, MarketingStat can supply proofreading and translation services.
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Add closed questions
Add closed-ended questions.
| 20.00
+0.20 x Int | |
| |
Add open question
Open-end questions allow the interviewees to write their answers with own words.
Adding an extra open-end question to the survey costs Euro 20.00 plus Euro 0.70 times the number of interviews.
For instance, one extra close-end question for 100 interviews costs Euro 90.00.
The cost of coding the answers is included. In-depth coding can be supplied for a fee.
The client supplies the text of the question(s) in the language of the survey.
On demand, MarketingStat can supply proofreading and translation services.
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Add open questions
Add open-ended questions.
| 20.00
+0.70 x Int | |
| | |
Ask recall questions
This is a battery of 5 open questions that investigate reaction to and memorization of the tested advertisement. It is a very valuable piece of information that enriches the survey with useful and actionable insights directly from the readers.
| 350.00 | |
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| Recruiting |
Sample recruitment
From many different countries, we can recruit people according to your target needs.
For instance elderly, youngs, housewives, general practitioners, and many more, are common target groups.
Inquire info@mm4xl.com for recruitment prices.
CopyTest measures the attraction to an advertisement during the first 6-8 seconds of seeing.
In many cases, we can test this reaction to a visual stimulus, such an advertisement,
even with a sample of people, who match the real target only by gender, age, and cultural level.
This makes the recruiting process much simpler, for instance, interviewing a group of colleagues from your company.
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Sample recruitment
We can recruit people according to your target needs.
| Price on demand | |
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| Deliverables |
Heatmap
Heatmaps are very useful charts that show the distribution of attention of the interviewees
across the tested advertisement. We can send to you a map at any given number of gathered
interviews. For instance, after that 10%, 20%, 30%, etc. of the sample is interviewed.
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Heatmaps
Receive supplementary heatmaps after 25%, 50%, and 75% of the sample has been interviewed.
| 150.00 |
Show example |
| |
Raw data
All data gathered with the survey can be delivered to the client in form of an Excel file.
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Raw data
All data gathered with this survey can be delivered to you in the form of an Excel file.
| 2.00
x Num Int | |
| |
Contingency tables (Cross tabs)
The results of most questions of the survey are cross tabulated against the respondents fix data.
Cross tables are the main working tool of marketing research agencies because
they allow making an in-depth and highly professional analysis of the results of a survey.
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Contingency tables (Cross tabs)
Comprehensive cross tabulation of the survey data useful for in-depth analysis of the results.
| 1.00
x Num Int |
Show example |
| | |
Verbal report
A MarketingStat analyst analyses the survey results, and provides you with a detailed report to help you shape an effective advertising message.
| 650.00 | |
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| Others |
Print copy (incl. S&H)
Clients receive a hardcopy of the survey results together with a CD-ROM shipped to their mail address.
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Print copy (incl. S&H)
| 125.00 | |
| | |
Priority start
Check this box if your survey must start within 24 hours from the order validation.
| 250.00 | |
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| | Total price: | |
| | Cost per interview: | |
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