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Market Segmentation Tools for Brand Management, Target Market Selection and more...


MM4XL Market Segmentation software tools used by marketers and business analysts on five continents to make better business decisions.

Market segmentation and product differentiation are the two key elements of brand management. MM4XL software tools help with the segmentation of markets, products, customers and more. From Cluster Analysis to Brand Mapping, CrossTab, and much more, all the tools you need for professional market segmentation.

MM4XL software tools are used by marketers and business analysts on five continents to make better business decisions. All tools are available in one single Excel add-in software.

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Market Segmentation Tools

Click on the following links to learn more about the MM4XL Market Segmentation tools or select a different group of tools from the links MM4XL Tools on the left side of the screen.


Brand mapping software tool for marketing analysis and segmentation Brand Mapping for Product Positioning Map
Brand maps help to work out brand positioning, marketing programs, market segmentation. The Brand Mapping software tool produces a picture of a competitive environment, such as a market. This picture, displayed as a map, is used to stimulate strategic reasoning for product positioning, market segmentation, and much more. Read more...


Cluster analysis software for marketing segmentation Cluster Analysis for Marketing Segmentation and Data Clustering
Find homogeneous groups useful for shaping marketing programs. This Cluster Analysis software tool is for marketing segmentation and more. It applies the k-means and ward clustering techniques. Makes dendrogram charts and shows exactly the information you need for better marketing segmentation decisions. Read more...


Retail Gravitation Software for Sales Area and Territory Strategy Plan Gravity Analyst for Sales Area Segmentation
Split geographic areas into sales territories to assign to sales reps. The Retail Gravitation tool is used for sales area and territory strategy planning applying the Law of Retail Gravitation as originally postulated by William J. Reilly. Read more...


Marketing Segmentation Tree Diagram Chart Software Segmentation Tree makes Tree Diagrams for Marketing
Use survey data to make segmentations useful for creating customer profiles, marketing segmentation and classification analysis. Segmentation Tree software is a data mining tool that makes tree diagrams which are useful for marketing segmentation and classification analysis, typically for customer segmentation and item segmentation. Read more...


Decision Tree Software for Business and Management Model Making Decision Tree Software for Business and Management Model Making
Decision Tree applies scenario analysis to evaluate and reduce business risk, select the best strategy, and make informed management decisions. Decision Tree software provides a framework for analyzing business and management decision-making problems that involve uncertainty. It presents all important aspects of the problem in a concise and structured pictorial representation showing: decision alternatives, expected outcomes, probabilities of occurrence, and chronological order of events. Read more...


CrossTab - Survey Data Analysis Software for Cross Tabulation CrossTab for Frequency Tables of Survey Questions
Make professional cross tables with the answers to open and closed survey questions. CrossTab computes counts, frequencies, significance test and many other metrics. Contingency tables are needed for survey data analysis and any time you want to analyze two or more variables jointly. Read more...


Pareto Chart, Box-Whisker Plot, and Descriptive Statistics in One Single Software Tool Descriptive Analyst: 3 Sales Analysis Tools in 1
Descriptive Analyst creates Pareto analysis (also called ABC analysis) draws box-plots and prints useful descriptive statistics. When exploring data, two typical tools marketers use are frequency tables and histograms. Pareto chart brings both tools together, and is most often applied when you need to look at the spread of data over a range of values. Read more...


Bubble Maps Software for Scatter Plot and Circle Charts Smart Mapping makes Bubble Chart with Labels
3D maps rich in features (like bubble labels and trend arrows) used to find associations within sales data, for instance, for several products of one company or of several competitors. A bubble map is a scatter plot whose points have been enlarged to circles, and the diameter refers to a third variable. Smart Mapping draws two basic kinds of bubble charts: with common bubbles and with normalized variables. Read more...


Plot 3D Axis Charts in Excel with Bubble Graph Software 4D Map: Bubble Chart with 3D axes (xyz)
Like Smart Mapping (see tool above), but with one more dimension, the z-axis. 4D Chart tool draws a bubble plot with 3D axes (xyz) in Excel by rotating the plane and distancing the bubbles from it. The fourth chart dimension is represented by the bubble size. Read more...


Benchmark Chart for Business Performance vs Market Share Growth Analysis Benchmark Map to Compare Product to Market Performance
Evaluate the business performance of several products using sales growth values and market growth, which is a different type of Product Portfolio Analysis also useful for analyzing entire market segments. Read more...

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