Part 2. MM4XL Tools > 1. Strategic Tools > BCG Matrix > Portfolio Optimization

BCG Portfolio Analysis

Portfolio Optimization

The portfolio optimization is a topic mainly handled by financial analysts. Markowitz and Sharpe have developed models to make empirical analyses of the portfolio performance and to seek the best balance of assets in order to maximize return and minimize risk. An interesting discussion on the components of the economic evaluation can also be found in Wind. Although written a long time ago, Alexander and Francis present a well-detailed review of models to optimize assets portfolio, which can be easily adapted to product portfolios.

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