Part 2. MM4XL Tools > 1. Strategic Tools > McKinsey Matrix > References to the McKinsey Portfolio Analysis

McKinsey Portfolio Analysis

References to the McKinsey Portfolio Analysis

Lilien, Gary L., & Rangaswamy, Arvind
Marketing Engineering
Addison Wesley, 1997

Hax and Majluf
Direzione Strategica
IPSOA, 1987

Philip Kotler
Marketing Management: Analisi, Pianificazione e Controllo
ISEDI, 1984

William E. Rothschild
Putting All Together: a Guide to Strategic Thinking
Amacon NY, 1976

William E. Rothschild
Strategic Alternatives: Selection, Development and Implementation
Amacon NY, 1979

Joram Y. Wind
Product Policy: Concepts, Methods and Strategy
Addison Wesley, 1981

Joram Y. Wind and Vijay Mahajan
Designing Product and Business Portfolios
Harward Business Review, vol. 59, No 1, p. 155-165

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