Part 2. MM4XL Tools > 1. Strategic Tools > Profile Manager > How to Run Profile Manager

Profile Manager

How to Run Profile Manager

It's easy to get up to speed with MM4XL in a matter of seconds:

  1. Select the MM4XL tool you want to work with from the toolbar.
  2. Click the Example button on the form. This opens an example sheet with data for the tool you are using.
  3. With your mouse, select the data sets as explained in the example sheet, then click the OK button to print the report.

Product Profile is simple to run, yet it is an extremely useful tool. It can be used to draw what if market scenarios, but more as well.

In the MM4XL floating toolbar, click the Profile Manager button shown here:

Profile Manager Software to Model Market Development

The window below appears. This is where you define the basics of the analysis you want to run, then click on OK and thats it.

Profile Manager Software to Model Market Development

In the upper field, Input range, select with the mouse the area on the sheet where are stored the data concerning the profiles to be investigated. We selected the range B2:E10 (see table in section Anatomy of a Profile Manager Report later in this help chapter), which entails 4 profiles: Product A, B, C, and D. Then we selected the range F2:F10 as Response vector, this must be a single column of data; the range A2:A10 as Item labels; and, finally, the Output range where Profile Manager can start printing the report of the analysis. Read more later in the section Technicalities about variables used for the analysis.

After you have told PM where to find the data, instruct it on how to handle them using the options in the frame Print Data.

The listbox on the left side shows the labels of the data set selected in Input range. Select one entry with the mouse and click on the button Add>> to move the item to the listbox on the right side.

For all items listed in the right panel PM prints a report comprising the sections you checked. The checkboxes are all quite self explanatory. Labels in first row is checked by default and it means there is text instead of a number in the first row of the Input range, deselect it otherwise. Check Remove old charts, when running multiple fine-tuning analyses with the same data set and you automatically get rid of old plots. The sensitivity analysis is made of a table and a chart. Check both options Sensitivity analysis and Sensitivity chart if you want to inquire how single variables impacted profiles market share. Estimated share chart prints a bar chart with the estimated market shares (what Kotler calls brand probability purchase vector) and Profile chart prints a semantic differential chart, like the one you can draw with Semantic Differential, another of the tools in MM4XL.

The Learning Center in the lower left corner of the form above is the place where to open the MM4XL online Reference Manual, the Example sheet with test data, and other helpful utilities you can use for learning the tool.

Click on OK and Profile Manager will print the output report.

Lifetime license:
MM4XL All Tools
Price: euro 238.00

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