 Part 1. Introduction to MM4XL
 Part 2. MM4XL Tools
 1. Strategic Tools
 BCG Matrix
 Brand Mapping
 Brand Switch
 Decision Tree
 Forecast Manager
 McKinsey Matrix
 Profile Manager
 Quality Manager
 Risk Analyst
 Risk Analyst Expert in a Few Minutes
 Introduction to Decision Analysis
 Introducing Risk Analyst with an example
 1. How to run Risk Analyst
 2. Simulation Never heard of it
 3. Examples
 4. Functions
 1. Property Functions
 2. Utility Functions
 3. Distribution Functions
 mmBETA (Scale, Shape)
 mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
 mmBINOMIAL (Trials, Successes)
 mmCHI2 (Degrees)
 mmDISCRETE (InputRange, Probabilities)
 mmERF (Mean)
 mmERLANG (Scale, Shape)
 mmEXPON (Mean)
 mmEXTVAL (ModalValue, StDeviation)
 mmGAMMA (Scale, Shape)
 mmGAUSSINV (Mean, Scale)
 mmGEO (Trials)
 mmHYPERGEO (Sample, Defects, BatchSize)
 mmINTUNI (Lower, Upper)
 mmLOGISTIC (Mean, StDeviation)
 mmLOGNORMAL (Mean, StDeviation)
 mmNEGBIN (Failures, Successes)
 mmNORMAL (Mean, StDeviation)
 mmPARETO (Location, ModalValue)
 mmPARETO2 (Location, ModalValue)
 mmPERT (Lower, ModalValue, Upper)
 mmPOISSON (Mean)
 mmRANDBETWEEN (Lower, Upper)
 mmRAYLEIGH (ModalValue)
 mmSTUDENT (Degrees)
 mmTRI (Lower, ModalValue, Upper)
 mmUNIFORM (Lower, Upper)
 mmWEIBULL (Life, Shape)
 Probability functions
 Technicalities
 Sources
 2. Analytical Tools
 Business Formulas
 mmBASS, Bass Diffusion Model
 mmBEI, Brand Equity Index
 mmBEP, BreakEven Point
 mmBEPR, BreakEven Point with Fixed Rate of Return
 mmBUYRATE, Purchase Rate Model
 mmCAGR, Compound Annual Growth
 mmCHIp, Chi Squared Test
 mmCODING, Coding of variables
 1. Customer Satisfaction
 2. Database Functions
 mmDHMS, Number to Time
 mmEI, Evolution Index
 mmEXPECT, Expected values
 3. Forecast Errors
 mmGROWTH
 mmGROWTHBACK
 mmGRP, Gross Rating Points
 mmHERF, Herfindahl Index
 mmINTERPOLE, Linear Interpolation
 mmLEARN, Learning Curve
 mmMSAR, Market Share to Advertising Ratio
 4. Opportunity Index
 5. Performance Ranking
 6. Project Management
 mmPREMIUM, Price Premium
 mmPRESS, Product Performance Index
 7. Price Indexes
 8. Queuing Theory
 mmRANGE
 mmREBUY, Repeat Purchase Rate
 mmREBUYS, Estimated Number of RePurchases
 mmRELATIVE
 mmSAMPLE, Sample Size
 mmSAMPLEMIN, Minimum Sample for Significant Values
 mmSEASON, Seasonality Indexes
 mmSHARE
 mmSIGNIF, Significance Test
 mmVARc, Coefficient of Variation
 Cluster Analysis
 CrossTab
 Descriptive Analyst
 Gravitation Analysis
 Proportion Analyst
 Sample Manager
 Segmentation Tree
 Variation Analyst
 3. Charts and Maps
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 Part 1. Introduction to MM4XL
 Part 2. MM4XL Tools
 1. Strategic Tools
 BCG Matrix
 Brand Mapping
 Brand Switch
 Decision Tree
 Forecast Manager
 McKinsey Matrix
 Profile Manager
 Quality Manager
 Risk Analyst
 1. How to run Risk Analyst
 2. Simulation Never heard of it
 3. Examples
 4. Functions
 1. Property Functions
 2. Utility Functions
 3. Distribution Functions
 mmBETA (Scale, Shape)
 mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
 mmBINOMIAL (Trials, Successes)
 mmCHI2 (Degrees)
 mmDISCRETE (InputRange, Probabilities)
 mmERF (Mean)
 mmERLANG (Scale, Shape)
 mmEXPON (Mean)
 mmEXTVAL (ModalValue, StDeviation)
 mmGAMMA (Scale, Shape)
 mmGAUSSINV (Mean, Scale)
 mmGEO (Trials)
 mmHYPERGEO (Sample, Defects, BatchSize)
 mmINTUNI (Lower, Upper)
 mmLOGISTIC (Mean, StDeviation)
 mmLOGNORMAL (Mean, StDeviation)
 mmNEGBIN (Failures, Successes)
 mmNORMAL (Mean, StDeviation)
 mmPARETO (Location, ModalValue)
 mmPARETO2 (Location, ModalValue)
 mmPERT (Lower, ModalValue, Upper)
 mmPOISSON (Mean)
 mmRANDBETWEEN (Lower, Upper)
 mmRAYLEIGH (ModalValue)
 mmSTUDENT (Degrees)
 mmTRI (Lower, ModalValue, Upper)
 mmUNIFORM (Lower, Upper)
 mmWEIBULL (Life, Shape)
 Probability functions
 Risk Analyst Expert in a Few Minutes
 Introduction to Decision Analysis
 Introducing Risk Analyst with an example
 Technicalities
 Sources
 2. Analytical Tools
 Business Formulas
 1. Customer Satisfaction
 2. Database Functions
 3. Forecast Errors
 4. Opportunity Index
 5. Performance Ranking
 6. Project Management
 7. Price Indexes
 8. Queuing Theory
 mmBASS, Bass Diffusion Model
 mmBEI, Brand Equity Index
 mmBEP, BreakEven Point
 mmBEPR, BreakEven Point with Fixed Rate of Return
 mmBUYRATE, Purchase Rate Model
 mmCAGR, Compound Annual Growth
 mmCHIp, Chi Squared Test
 mmCODING, Coding of variables
 mmDHMS, Number to Time
 mmEI, Evolution Index
 mmEXPECT, Expected values
 mmGROWTH
 mmGROWTHBACK
 mmGRP, Gross Rating Points
 mmHERF, Herfindahl Index
 mmINTERPOLE, Linear Interpolation
 mmLEARN, Learning Curve
 mmMSAR, Market Share to Advertising Ratio
 mmPREMIUM, Price Premium
 mmPRESS, Product Performance Index
 mmRANGE
 mmREBUY, Repeat Purchase Rate
 mmREBUYS, Estimated Number of RePurchases
 mmRELATIVE
 mmSAMPLE, Sample Size
 mmSAMPLEMIN, Minimum Sample for Significant Values
 mmSEASON, Seasonality Indexes
 mmSHARE
 mmSIGNIF, Significance Test
 mmVARc, Coefficient of Variation
 Cluster Analysis
 CrossTab
 Descriptive Analyst
 Gravitation Analysis
 Proportion Analyst
 Sample Manager
 Segmentation Tree
 Variation Analyst
 3. Charts and Maps
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Part 2. MM4XL Tools > 1. Strategic Tools > Risk Analyst > Introduction to Decision Analysis
Risk Analyst Introduction to Decision Analysis Risk scenarios are representations of real issues that takes into account the uncertainty involved in the events. Scenarios can be reused over time, and they can answer one or more questions. An illuminating article concerning the promising future of simulation techniques written by Rob Norton for Fortune magazine in 1994 reports the words of Judy Lewent, Chief Financial Officer of Merck Pharmaceuticals, who commented on the utility of scenario building and simulation techniques at the time Merck was deciding whether to acquire Medco for $6.6 billions. She said: Monte Carlo techniques are a very, very powerful tool to get a more intelligent look at a range of outcomes. It is almost never useful in this kind of environment to build a single bullet forecast. A typical scenario many managers build one or more times a year is a profitability statement. Such a model is often built to estimate a Net Present Value (NPV), and it uses information that is not always obvious or univocal. For instance, how many new competitors will enter the market in the next 24 months? How will the market size change? What will our market share be? And so on. These are questions every manager could give a rough answer to, but in general they are difficult questions to answer with absolute certainty. Therefore, why should decisionmakers rely on a singlebullet model that cannot account for uncertainty? During the past two decades this question has been approached by a number of economists, and the result is the growing application of modeling techniques able to account for the uncertainty governing most scenarios, including those relating to business activities. Launching new products, optimizing processes, estimating future outcomes, finding optimal solutions, evaluating costs, scheduling operations, and more can be approached from a completely new perspective that puts the whole decisional team and its individual members in the position of thoroughly understanding the nature of managerial problems, explaining why one solution may be better than another, and showing how an action today can affect results tomorrow. Building successful models is not an easy task, but with practice you will find that modeling will become a very rewarding activity, both in terms of your professional growth as a manager and of the wealth of the business you work in. 