Part 2. MM4XL Tools > 2. Analytical Tools > Business Formulas > 5. Performance Ranking > mmPERFO, Overall Performance Rank

Business Formulas

mmPERFO, Overall Performance Rank

Category: Reporting > Ranking

The Overall Performance Rank index returns the average of the ranks of different attributes of a brand compared to the attributes of competing or comparable brands, such as brands of the same company portfolio. You can use the MM4XL formula mmRANK to find the attribute ranks. Syntax

mmPERFO(Input_Ranks)

Input_Ranks A range of ranks for a brand or item on several attributes

Example

See example file Business Formulas.xls, sheet mmPERFO.

Business analysis formulas for Excel. Marketing tool for professionals

Related functions
  • mmBASS
  • mmDBAVG
  • mmDBCOUNT
  • mmDBSUM
  • mmEI
  • mmPERFCV
  • mmPERFR
  • mmAUC
  • mmBDI
  • mmCDI
  • mmHERF
  • mmMOI
  • mmPRESS
  • mmRANK
Related MM4XL software tools
  • Quality Analyst
  • BCG Matrix
  • McKinsey Matrix
  • Profile Manager
  • Descriptive Statistics
Source
Roger J. Best, Market-Based Management. Strategies for growing customer value and profitability
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