Part 2. MM4XL Tools > 2. Analytical Tools > Business Formulas > mmPREMIUM, Price Premium

Business Formulas

mmPREMIUM, Price Premium

Category: Reporting > Finance

The Price Premium, or relative price, is the percentage by which the selling price of a product exceeds or falls short of a benchmark price.

Business analysis formulas for Excel. Marketing tool for professionals

Where:

PP = Premium Price
Pa = Price of brand a
BP = Benchmark price

Syntax

mmPREMIUM(Brand_Price, Benchmark_Price)

Brand_Price The brand price
Benchmark_Price The benchmark price

Example

See example file Business Formulas.xls, sheet mmPREMIUM.

Business analysis formulas for Excel. Marketing tool for professionals

Related functions
  • mmBEI
  • mmBEP
  • mmBEPR
  • mmHERF
  • mmPRESS
  • mmRANK
  • mmRELATIVE
  • mmSHARE
Related MM4XL software tools
  • Benchmark Analyst
  • Semantic Differential
Source
Paul Farris, 2006, Marketing metrics: 50+ metrics every executive should master
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