Part 2. MM4XL Tools > 2. Analytical Tools > Cluster Analysis > References

Cluster Analysis

References

Anderberg, Michael R.
Cluster Analysis for Applications.
Academic Press, 1973.

Calinski, T. and Harabasz, J.
A Dendrite Method for Cluster Analysis.
Communications in Statistics, 3, 1-27, 1974.

Everitt, Brian S.
Cluster Analysis.
Edward Arnolds, 1993

Lilien, Gary L. and Rangaswamy, Arvind
Marketing Engineering.
Addison Wesley, 1998

Myers, James H.
Segmentation and Positioning for Strategic Marketing Decisions.
American Marketing Association, 1996.

Punj, Girish and Stewart, David W.
Cluster Analysis in Marketing Research: Review and Suggestions for Applications.
Journal of Marketing Research. 20 (May), 134-149, 1983.

Smith, Wendel
Product Differentiation and Market Segmentation as Alternative Marketing Strategies.
Journal of Marketing, 21 (July) 3-8, 1956.

Lifetime license:

Price: euro

Vote this tool
We proudly serve
Your vote
vote1 vote2 vote3 vote4 vote5
Email:
Gender:
M
F
Age:
Position:
Department:
Comment: