- Part 1. Introduction to MM4XL
- Part 2. MM4XL Tools
- 1. Strategic Tools
- BCG Matrix
- Brand Mapping
- Brand Switch
- Decision Tree
- Forecast Manager
- McKinsey Matrix
- Profile Manager
- Quality Manager
- Risk Analyst
- Risk Analyst Expert in a Few Minutes
- Introduction to Decision Analysis
- Introducing Risk Analyst with an example
- 1. How to run Risk Analyst
- 2. Simulation Never heard of it
- 3. Examples
- 4. Functions
- 1. Property Functions
- 2. Utility Functions
- 3. Distribution Functions
- mmBETA (Scale, Shape)
- mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
- mmBINOMIAL (Trials, Successes)
- mmCHI2 (Degrees)
- mmDISCRETE (InputRange, Probabilities)
- mmERF (Mean)
- mmERLANG (Scale, Shape)
- mmEXPON (Mean)
- mmEXTVAL (ModalValue, StDeviation)
- mmGAMMA (Scale, Shape)
- mmGAUSSINV (Mean, Scale)
- mmGEO (Trials)
- mmHYPERGEO (Sample, Defects, BatchSize)
- mmINTUNI (Lower, Upper)
- mmLOGISTIC (Mean, StDeviation)
- mmLOGNORMAL (Mean, StDeviation)
- mmNEGBIN (Failures, Successes)
- mmNORMAL (Mean, StDeviation)
- mmPARETO (Location, ModalValue)
- mmPARETO2 (Location, ModalValue)
- mmPERT (Lower, ModalValue, Upper)
- mmPOISSON (Mean)
- mmRANDBETWEEN (Lower, Upper)
- mmRAYLEIGH (ModalValue)
- mmSTUDENT (Degrees)
- mmTRI (Lower, ModalValue, Upper)
- mmUNIFORM (Lower, Upper)
- mmWEIBULL (Life, Shape)
- Probability functions
- Technicalities
- Sources
- 2. Analytical Tools
- Business Formulas
- mmBASS, Bass Diffusion Model
- mmBEI, Brand Equity Index
- mmBEP, Break-Even Point
- mmBEPR, Break-Even Point with Fixed Rate of Return
- mmBUYRATE, Purchase Rate Model
- mmCAGR, Compound Annual Growth
- mmCHIp, Chi Squared Test
- mmCODING, Coding of variables
- 1. Customer Satisfaction
- 2. Database Functions
- mmDHMS, Number to Time
- mmEI, Evolution Index
- mmEXPECT, Expected values
- 3. Forecast Errors
- mmGROWTH
- mmGROWTHBACK
- mmGRP, Gross Rating Points
- mmHERF, Herfindahl Index
- mmINTERPOLE, Linear Interpolation
- mmLEARN, Learning Curve
- mmMSAR, Market Share to Advertising Ratio
- 4. Opportunity Index
- 5. Performance Ranking
- 6. Project Management
- mmPREMIUM, Price Premium
- mmPRESS, Product Performance Index
- 7. Price Indexes
- 8. Queuing Theory
- mmRANGE
- mmREBUY, Repeat Purchase Rate
- mmREBUYS, Estimated Number of Re-Purchases
- mmRELATIVE
- mmSAMPLE, Sample Size
- mmSAMPLEMIN, Minimum Sample for Significant Values
- mmSEASON, Seasonality Indexes
- mmSHARE
- mmSIGNIF, Significance Test
- mmVARc, Coefficient of Variation
- Cluster Analysis
- CrossTab
- Descriptive Analyst
- Gravitation Analysis
- Proportion Analyst
- Sample Manager
- Segmentation Tree
- Variation Analyst
- 3. Charts and Maps
- mytest
- Version MM4XL
- contribute
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- excel market analysis software
- finance
- download dbx
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- download na
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- Part 1. Introduction to MM4XL
- Part 2. MM4XL Tools
- 1. Strategic Tools
- BCG Matrix
- Brand Mapping
- Brand Switch
- Decision Tree
- Forecast Manager
- McKinsey Matrix
- Profile Manager
- Quality Manager
- Risk Analyst
- 1. How to run Risk Analyst
- 2. Simulation Never heard of it
- 3. Examples
- 4. Functions
- 1. Property Functions
- 2. Utility Functions
- 3. Distribution Functions
- mmBETA (Scale, Shape)
- mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
- mmBINOMIAL (Trials, Successes)
- mmCHI2 (Degrees)
- mmDISCRETE (InputRange, Probabilities)
- mmERF (Mean)
- mmERLANG (Scale, Shape)
- mmEXPON (Mean)
- mmEXTVAL (ModalValue, StDeviation)
- mmGAMMA (Scale, Shape)
- mmGAUSSINV (Mean, Scale)
- mmGEO (Trials)
- mmHYPERGEO (Sample, Defects, BatchSize)
- mmINTUNI (Lower, Upper)
- mmLOGISTIC (Mean, StDeviation)
- mmLOGNORMAL (Mean, StDeviation)
- mmNEGBIN (Failures, Successes)
- mmNORMAL (Mean, StDeviation)
- mmPARETO (Location, ModalValue)
- mmPARETO2 (Location, ModalValue)
- mmPERT (Lower, ModalValue, Upper)
- mmPOISSON (Mean)
- mmRANDBETWEEN (Lower, Upper)
- mmRAYLEIGH (ModalValue)
- mmSTUDENT (Degrees)
- mmTRI (Lower, ModalValue, Upper)
- mmUNIFORM (Lower, Upper)
- mmWEIBULL (Life, Shape)
- Probability functions
- Risk Analyst Expert in a Few Minutes
- Introduction to Decision Analysis
- Introducing Risk Analyst with an example
- Technicalities
- Sources
- 2. Analytical Tools
- Business Formulas
- 1. Customer Satisfaction
- 2. Database Functions
- 3. Forecast Errors
- 4. Opportunity Index
- 5. Performance Ranking
- 6. Project Management
- 7. Price Indexes
- 8. Queuing Theory
- mmBASS, Bass Diffusion Model
- mmBEI, Brand Equity Index
- mmBEP, Break-Even Point
- mmBEPR, Break-Even Point with Fixed Rate of Return
- mmBUYRATE, Purchase Rate Model
- mmCAGR, Compound Annual Growth
- mmCHIp, Chi Squared Test
- mmCODING, Coding of variables
- mmDHMS, Number to Time
- mmEI, Evolution Index
- mmEXPECT, Expected values
- mmGROWTH
- mmGROWTHBACK
- mmGRP, Gross Rating Points
- mmHERF, Herfindahl Index
- mmINTERPOLE, Linear Interpolation
- mmLEARN, Learning Curve
- mmMSAR, Market Share to Advertising Ratio
- mmPREMIUM, Price Premium
- mmPRESS, Product Performance Index
- mmRANGE
- mmREBUY, Repeat Purchase Rate
- mmREBUYS, Estimated Number of Re-Purchases
- mmRELATIVE
- mmSAMPLE, Sample Size
- mmSAMPLEMIN, Minimum Sample for Significant Values
- mmSEASON, Seasonality Indexes
- mmSHARE
- mmSIGNIF, Significance Test
- mmVARc, Coefficient of Variation
- Cluster Analysis
- CrossTab
- Descriptive Analyst
- Gravitation Analysis
- Proportion Analyst
- Sample Manager
- Segmentation Tree
- Variation Analyst
- 3. Charts and Maps
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Part 2. MM4XL Tools > 2. Analytical Tools > Gravitation Analysis > Data Output
Business Formulas Data Output It takes from a few seconds to a few minutes for Gravitation Analyst to print the output of your analysis. The table below was returned for our example. Column B, C and D reflect the user input. Column E shows the break point beyond which customers are less likely to go shopping to the central item. In column F the same values as in column E are shown in percentages  All data shown in the table can also be found in the map. The map title corresponds to cell B11, which corresponds to the job title entered by the user in the first window. The length of the dotted whiskers is proportional to the distance values in column C. The bubble size is proportional to the values in column D. Finally, the gravitational vertexes correspond to the values in column E. Connecting all break points (or vertexes) on the map we approximate the areas that may be expected to be dominated by the central outlet mall. All data mentioned above could also be shown in the form of the item label. The data is ordered on the map from the center to the right, or anti-clockwise. |