Part 2. MM4XL Tools > 2. Analytical Tools > Segmentation Tree > References

Segmentation Tree

References

De Luca, Amedeo
Le Applicazioni dei Metodi Statistici alle Analisi di Mercato.

Franco Angeli, Milano, 1986.

Lilien, Gary L., Rangaswamy, Arvind
Marketing Engineering

Addison Wesley, 1997.

Myers, James H.
Segmentation and Positioning for Strategic Marketing Decisions.

American Marketing Association, 1996.

SAS Institude Inc.
SAS User Manual

USA, 2000

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