Part 2. MM4XL Tools > 2. Analytical Tools > Variation Analyst > Planning and Managing Business Tests

Group Variation Analyst

Planning and Managing Business Tests

Why testing? For several reasons. First, competitive scenarios get more complex as time goes by, and the pragmatic way alone is becoming too risky for prospering in the long-term. Second, companies operating through organized marketing departments purchase large amounts of expensive business data containing a lot of useful information, which is often not fully available to managers yet. Finally, because a thoughtful business testing planhelps reduce managerial risk and helps you make better informed decisions.

Effective testing is comparable, concise, repeatable, actionable, and focused on business. Large projects should be scaled down. Test results should be stored and their trends should be analyzed, from time to time, in order to generalize conclusions concerning the overall benefit of the process for the business.

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