Part 2. MM4XL Tools > 3. Charts and Maps > Semantic Differential > References

Semantic Differential

References

Kidder, L. M.
Research Methods in Social Relations
New York, Holt, Rinehart & Winston, 1981.

Osgood, Suci, and Tannenbaum.
The Measurement of Meaning.
University of Illinois Pr., 1967.

Oskamp, S.
Attitudes and Opinions.
Englewood Cliffs, NJ: Prentice-Hall, 1977.

Snider, J. G., Osgood Charles E.
Semantic Differential Technique.
A Sourcebook. Chicago, 1967.

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