Part 2. MM4XL Tools > 3. Charts and Maps > Smart Mapping > References to Smart Mapping

Smart Mapping

References to Smart Mapping

David Arnold
The Handbook of Brand Management

Addison Wesley, 1992

Berk Carey
Data Analysis with Microsoft Excel

Duxbury, 1998

R. W. Madsen, M. L. Moeschberger
Statistical Concepts with Application to Business and Economics

Prentice-Hall International

James H. Myers
Segmentation and Positioning for Strategic Marketing Decisions

American Marketing Association, 1996

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