- Part 1. Introduction to MM4XL
- Part 2. MM4XL Tools
- 1. Strategic Tools
- BCG Matrix
- Brand Mapping
- Brand Switch
- Decision Tree
- Forecast Manager
- McKinsey Matrix
- Profile Manager
- Quality Manager
- Risk Analyst
- Risk Analyst Expert in a Few Minutes
- Introduction to Decision Analysis
- Introducing Risk Analyst with an example
- 1. How to run Risk Analyst
- 2. Simulation Never heard of it
- 3. Examples
- 4. Functions
- 1. Property Functions
- 2. Utility Functions
- 3. Distribution Functions
- mmBETA (Scale, Shape)
- mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
- mmBINOMIAL (Trials, Successes)
- mmCHI2 (Degrees)
- mmDISCRETE (InputRange, Probabilities)
- mmERF (Mean)
- mmERLANG (Scale, Shape)
- mmEXPON (Mean)
- mmEXTVAL (ModalValue, StDeviation)
- mmGAMMA (Scale, Shape)
- mmGAUSSINV (Mean, Scale)
- mmGEO (Trials)
- mmHYPERGEO (Sample, Defects, BatchSize)
- mmINTUNI (Lower, Upper)
- mmLOGISTIC (Mean, StDeviation)
- mmLOGNORMAL (Mean, StDeviation)
- mmNEGBIN (Failures, Successes)
- mmNORMAL (Mean, StDeviation)
- mmPARETO (Location, ModalValue)
- mmPARETO2 (Location, ModalValue)
- mmPERT (Lower, ModalValue, Upper)
- mmPOISSON (Mean)
- mmRANDBETWEEN (Lower, Upper)
- mmRAYLEIGH (ModalValue)
- mmSTUDENT (Degrees)
- mmTRI (Lower, ModalValue, Upper)
- mmUNIFORM (Lower, Upper)
- mmWEIBULL (Life, Shape)
- Probability functions
- Technicalities
- Sources
- 2. Analytical Tools
- Business Formulas
- mmBASS, Bass Diffusion Model
- mmBEI, Brand Equity Index
- mmBEP, Break-Even Point
- mmBEPR, Break-Even Point with Fixed Rate of Return
- mmBUYRATE, Purchase Rate Model
- mmCAGR, Compound Annual Growth
- mmCHIp, Chi Squared Test
- mmCODING, Coding of variables
- 1. Customer Satisfaction
- 2. Database Functions
- mmDHMS, Number to Time
- mmEI, Evolution Index
- mmEXPECT, Expected values
- 3. Forecast Errors
- mmGROWTH
- mmGROWTHBACK
- mmGRP, Gross Rating Points
- mmHERF, Herfindahl Index
- mmINTERPOLE, Linear Interpolation
- mmLEARN, Learning Curve
- mmMSAR, Market Share to Advertising Ratio
- 4. Opportunity Index
- 5. Performance Ranking
- 6. Project Management
- mmPREMIUM, Price Premium
- mmPRESS, Product Performance Index
- 7. Price Indexes
- 8. Queuing Theory
- mmRANGE
- mmREBUY, Repeat Purchase Rate
- mmREBUYS, Estimated Number of Re-Purchases
- mmRELATIVE
- mmSAMPLE, Sample Size
- mmSAMPLEMIN, Minimum Sample for Significant Values
- mmSEASON, Seasonality Indexes
- mmSHARE
- mmSIGNIF, Significance Test
- mmVARc, Coefficient of Variation
- Cluster Analysis
- CrossTab
- Descriptive Analyst
- Gravitation Analysis
- Proportion Analyst
- Sample Manager
- Segmentation Tree
- Variation Analyst
- 3. Charts and Maps
- mytest
- Version MM4XL
- contribute
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- emails
- excel market analysis software
- finance
- download dbx
- download eu
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- download na
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- finance dbx
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- help
- Part 1. Introduction to MM4XL
- Part 2. MM4XL Tools
- 1. Strategic Tools
- BCG Matrix
- Brand Mapping
- Brand Switch
- Decision Tree
- Forecast Manager
- McKinsey Matrix
- Profile Manager
- Quality Manager
- Risk Analyst
- 1. How to run Risk Analyst
- 2. Simulation Never heard of it
- 3. Examples
- 4. Functions
- 1. Property Functions
- 2. Utility Functions
- 3. Distribution Functions
- mmBETA (Scale, Shape)
- mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
- mmBINOMIAL (Trials, Successes)
- mmCHI2 (Degrees)
- mmDISCRETE (InputRange, Probabilities)
- mmERF (Mean)
- mmERLANG (Scale, Shape)
- mmEXPON (Mean)
- mmEXTVAL (ModalValue, StDeviation)
- mmGAMMA (Scale, Shape)
- mmGAUSSINV (Mean, Scale)
- mmGEO (Trials)
- mmHYPERGEO (Sample, Defects, BatchSize)
- mmINTUNI (Lower, Upper)
- mmLOGISTIC (Mean, StDeviation)
- mmLOGNORMAL (Mean, StDeviation)
- mmNEGBIN (Failures, Successes)
- mmNORMAL (Mean, StDeviation)
- mmPARETO (Location, ModalValue)
- mmPARETO2 (Location, ModalValue)
- mmPERT (Lower, ModalValue, Upper)
- mmPOISSON (Mean)
- mmRANDBETWEEN (Lower, Upper)
- mmRAYLEIGH (ModalValue)
- mmSTUDENT (Degrees)
- mmTRI (Lower, ModalValue, Upper)
- mmUNIFORM (Lower, Upper)
- mmWEIBULL (Life, Shape)
- Probability functions
- Risk Analyst Expert in a Few Minutes
- Introduction to Decision Analysis
- Introducing Risk Analyst with an example
- Technicalities
- Sources
- 2. Analytical Tools
- Business Formulas
- 1. Customer Satisfaction
- 2. Database Functions
- 3. Forecast Errors
- 4. Opportunity Index
- 5. Performance Ranking
- 6. Project Management
- 7. Price Indexes
- 8. Queuing Theory
- mmBASS, Bass Diffusion Model
- mmBEI, Brand Equity Index
- mmBEP, Break-Even Point
- mmBEPR, Break-Even Point with Fixed Rate of Return
- mmBUYRATE, Purchase Rate Model
- mmCAGR, Compound Annual Growth
- mmCHIp, Chi Squared Test
- mmCODING, Coding of variables
- mmDHMS, Number to Time
- mmEI, Evolution Index
- mmEXPECT, Expected values
- mmGROWTH
- mmGROWTHBACK
- mmGRP, Gross Rating Points
- mmHERF, Herfindahl Index
- mmINTERPOLE, Linear Interpolation
- mmLEARN, Learning Curve
- mmMSAR, Market Share to Advertising Ratio
- mmPREMIUM, Price Premium
- mmPRESS, Product Performance Index
- mmRANGE
- mmREBUY, Repeat Purchase Rate
- mmREBUYS, Estimated Number of Re-Purchases
- mmRELATIVE
- mmSAMPLE, Sample Size
- mmSAMPLEMIN, Minimum Sample for Significant Values
- mmSEASON, Seasonality Indexes
- mmSHARE
- mmSIGNIF, Significance Test
- mmVARc, Coefficient of Variation
- Cluster Analysis
- CrossTab
- Descriptive Analyst
- Gravitation Analysis
- Proportion Analyst
- Sample Manager
- Segmentation Tree
- Variation Analyst
- 3. Charts and Maps
- images
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mytest > help > Part 1. Introduction to MM4XL > What is new in MM4XL?
What is new in MM4XL?New tools every few monthsMarketingStat has an ongoing development plan for MM4XL. Every few months our software is enriched with new tools, as well as enhancements to existing tools.  The new MM4XL 9.0 works with all Excel versions from Excel 98 to Excel 2010.
Among other major improvements:
 Business Formula is a new tool that embeds tens of formulas useful to create scenarios, monitor results and much more in areas like marketing research and statistics, queuing theory, pricing, database analysis, forecasting, project management, and...
You can now buy single tools of MM4XL as opposed to the whole tool collection
And there is more... Book: Mapping MarketsMarketingStat publishes Mapping Markets for Strategic Purposes with MM4XL software, a very useful reference to decision-makers interested in having a deeper understanding of how to use Brand Mapping in order to win on competitiveness. More information about this best-selling book can be found at the MM4XL website
Seminars with MM4XL softwareMarketingStat holds seminars on business data analysis with the aid of MM4XL software. Our seminars aim to transfer know-how to participants. Using MM4XL, we do not simply tell what should be done, we rather show how to do things, and we also make available the tools for doing what was learned. During seminars we show how to: - develop functional know-how for data analysts
- plan cost-effective survey studies
- make thorough product portfolio analyses
- distinguish between good and bad forecasts
- map markets for product positioning and strategy setting
- profit more, much more, from expensive market-data
- and much more!
Write to info -at- MM4XL.com or click here to see our brochures.
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