 Part 1. Introduction to MM4XL
 Part 2. MM4XL Tools
 1. Strategic Tools
 BCG Matrix
 Brand Mapping
 Brand Switch
 Decision Tree
 Forecast Manager
 McKinsey Matrix
 Profile Manager
 Quality Manager
 Risk Analyst
 Risk Analyst Expert in a Few Minutes
 Introduction to Decision Analysis
 Introducing Risk Analyst with an example
 1. How to run Risk Analyst
 2. Simulation Never heard of it
 3. Examples
 4. Functions
 1. Property Functions
 2. Utility Functions
 3. Distribution Functions
 mmBETA (Scale, Shape)
 mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
 mmBINOMIAL (Trials, Successes)
 mmCHI2 (Degrees)
 mmDISCRETE (InputRange, Probabilities)
 mmERF (Mean)
 mmERLANG (Scale, Shape)
 mmEXPON (Mean)
 mmEXTVAL (ModalValue, StDeviation)
 mmGAMMA (Scale, Shape)
 mmGAUSSINV (Mean, Scale)
 mmGEO (Trials)
 mmHYPERGEO (Sample, Defects, BatchSize)
 mmINTUNI (Lower, Upper)
 mmLOGISTIC (Mean, StDeviation)
 mmLOGNORMAL (Mean, StDeviation)
 mmNEGBIN (Failures, Successes)
 mmNORMAL (Mean, StDeviation)
 mmPARETO (Location, ModalValue)
 mmPARETO2 (Location, ModalValue)
 mmPERT (Lower, ModalValue, Upper)
 mmPOISSON (Mean)
 mmRANDBETWEEN (Lower, Upper)
 mmRAYLEIGH (ModalValue)
 mmSTUDENT (Degrees)
 mmTRI (Lower, ModalValue, Upper)
 mmUNIFORM (Lower, Upper)
 mmWEIBULL (Life, Shape)
 Probability functions
 Technicalities
 Sources
 2. Analytical Tools
 Business Formulas
 mmBASS, Bass Diffusion Model
 mmBEI, Brand Equity Index
 mmBEP, BreakEven Point
 mmBEPR, BreakEven Point with Fixed Rate of Return
 mmBUYRATE, Purchase Rate Model
 mmCAGR, Compound Annual Growth
 mmCHIp, Chi Squared Test
 mmCODING, Coding of variables
 1. Customer Satisfaction
 2. Database Functions
 mmDHMS, Number to Time
 mmEI, Evolution Index
 mmEXPECT, Expected values
 3. Forecast Errors
 mmGROWTH
 mmGROWTHBACK
 mmGRP, Gross Rating Points
 mmHERF, Herfindahl Index
 mmINTERPOLE, Linear Interpolation
 mmLEARN, Learning Curve
 mmMSAR, Market Share to Advertising Ratio
 4. Opportunity Index
 5. Performance Ranking
 6. Project Management
 mmPREMIUM, Price Premium
 mmPRESS, Product Performance Index
 7. Price Indexes
 8. Queuing Theory
 mmRANGE
 mmREBUY, Repeat Purchase Rate
 mmREBUYS, Estimated Number of RePurchases
 mmRELATIVE
 mmSAMPLE, Sample Size
 mmSAMPLEMIN, Minimum Sample for Significant Values
 mmSEASON, Seasonality Indexes
 mmSHARE
 mmSIGNIF, Significance Test
 mmVARc, Coefficient of Variation
 Cluster Analysis
 CrossTab
 Descriptive Analyst
 Gravitation Analysis
 Proportion Analyst
 Sample Manager
 Segmentation Tree
 Variation Analyst
 3. Charts and Maps
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 Part 1. Introduction to MM4XL
 Part 2. MM4XL Tools
 1. Strategic Tools
 BCG Matrix
 Brand Mapping
 Brand Switch
 Decision Tree
 Forecast Manager
 McKinsey Matrix
 Profile Manager
 Quality Manager
 Risk Analyst
 1. How to run Risk Analyst
 2. Simulation Never heard of it
 3. Examples
 4. Functions
 1. Property Functions
 2. Utility Functions
 3. Distribution Functions
 mmBETA (Scale, Shape)
 mmBETAGEN (Scale, Shape, [Optional: Lower], [Optional: Upper])
 mmBINOMIAL (Trials, Successes)
 mmCHI2 (Degrees)
 mmDISCRETE (InputRange, Probabilities)
 mmERF (Mean)
 mmERLANG (Scale, Shape)
 mmEXPON (Mean)
 mmEXTVAL (ModalValue, StDeviation)
 mmGAMMA (Scale, Shape)
 mmGAUSSINV (Mean, Scale)
 mmGEO (Trials)
 mmHYPERGEO (Sample, Defects, BatchSize)
 mmINTUNI (Lower, Upper)
 mmLOGISTIC (Mean, StDeviation)
 mmLOGNORMAL (Mean, StDeviation)
 mmNEGBIN (Failures, Successes)
 mmNORMAL (Mean, StDeviation)
 mmPARETO (Location, ModalValue)
 mmPARETO2 (Location, ModalValue)
 mmPERT (Lower, ModalValue, Upper)
 mmPOISSON (Mean)
 mmRANDBETWEEN (Lower, Upper)
 mmRAYLEIGH (ModalValue)
 mmSTUDENT (Degrees)
 mmTRI (Lower, ModalValue, Upper)
 mmUNIFORM (Lower, Upper)
 mmWEIBULL (Life, Shape)
 Probability functions
 Risk Analyst Expert in a Few Minutes
 Introduction to Decision Analysis
 Introducing Risk Analyst with an example
 Technicalities
 Sources
 2. Analytical Tools
 Business Formulas
 1. Customer Satisfaction
 2. Database Functions
 3. Forecast Errors
 4. Opportunity Index
 5. Performance Ranking
 6. Project Management
 7. Price Indexes
 8. Queuing Theory
 mmBASS, Bass Diffusion Model
 mmBEI, Brand Equity Index
 mmBEP, BreakEven Point
 mmBEPR, BreakEven Point with Fixed Rate of Return
 mmBUYRATE, Purchase Rate Model
 mmCAGR, Compound Annual Growth
 mmCHIp, Chi Squared Test
 mmCODING, Coding of variables
 mmDHMS, Number to Time
 mmEI, Evolution Index
 mmEXPECT, Expected values
 mmGROWTH
 mmGROWTHBACK
 mmGRP, Gross Rating Points
 mmHERF, Herfindahl Index
 mmINTERPOLE, Linear Interpolation
 mmLEARN, Learning Curve
 mmMSAR, Market Share to Advertising Ratio
 mmPREMIUM, Price Premium
 mmPRESS, Product Performance Index
 mmRANGE
 mmREBUY, Repeat Purchase Rate
 mmREBUYS, Estimated Number of RePurchases
 mmRELATIVE
 mmSAMPLE, Sample Size
 mmSAMPLEMIN, Minimum Sample for Significant Values
 mmSEASON, Seasonality Indexes
 mmSHARE
 mmSIGNIF, Significance Test
 mmVARc, Coefficient of Variation
 Cluster Analysis
 CrossTab
 Descriptive Analyst
 Gravitation Analysis
 Proportion Analyst
 Sample Manager
 Segmentation Tree
 Variation Analyst
 3. Charts and Maps
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mytest > help > Part 1. Introduction to MM4XL > What is new in MM4XL?
What is new in MM4XL?New tools every few monthsMarketingStat has an ongoing development plan for MM4XL. Every few months our software is enriched with new tools, as well as enhancements to existing tools. The new MM4XL 9.0 works with all Excel versions from Excel 98 to Excel 2010. Among other major improvements:
Business Formula is a new tool that embeds tens of formulas useful to create scenarios, monitor results and much more in areas like marketing research and statistics, queuing theory, pricing, database analysis, forecasting, project management, and...
You can now buy single tools of MM4XL as opposed to the whole tool collection
And there is more...Book: Mapping MarketsMarketingStat publishes Mapping Markets for Strategic Purposes with MM4XL software, a very useful reference to decisionmakers interested in having a deeper understanding of how to use Brand Mapping in order to win on competitiveness. More information about this bestselling book can be found at the MM4XL website
Seminars with MM4XL softwareMarketingStat holds seminars on business data analysis with the aid of MM4XL software. Our seminars aim to transfer knowhow to participants. Using MM4XL, we do not simply tell what should be done, we rather show how to do things, and we also make available the tools for doing what was learned. During seminars we show how to:  develop functional knowhow for data analysts
 plan costeffective survey studies
 make thorough product portfolio analyses
 distinguish between good and bad forecasts
 map markets for product positioning and strategy setting
 profit more, much more, from expensive marketdata
 and much more!
Write to info at MM4XL.com or click here to see our brochures.
