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BCG Portfolio Analysis

References to the Product Portfolio Analysis

Joram Y. Wind
Product Policy: Concepts, Methods and Strategy
Addison Wesley, 1981

Arnoldo C. Hax and Nicolas S. Majluf
Direzione Strategica
IPSOA, 1987

Lilien, Gary L., & Rangaswamy, Arvind
Marketing Engineering
Addison Wesley, 1997

Philip Kotler
Marketing Management: Analisi, Pianificazione e Controllo
ISEDI, 1984

Mourray Bourne
Interactive Mathematics: Exponential and Logarithmic Functions
http://www.np.ac.sg/~bms/Index4.htm

Markowitz
Mean-Variance Analysis in Portfolio Choice and Capital Markets
Basil Blackwell Ltd, 1987

Sharpe
Portfolio Theory and Capital Markets
McGraw-Hill, 1970

Alexander, Gordon J. and Francis, Jack Clark
Portfolio Analysis
Prentice-Hall, 1986, 3rd edition

Barry Hedley
Strategy and the Business Portfolio
Long Range Planning, vol. 10, Feb 1977, pgg 9-15.

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