mytest > help > Part 2. MM4XL Tools > 1. Strategic Tools > Brand Mapping > Examples > Examples

Brand Mapping

Examples

Do not let the nature of the data used in our examples put you off. We are fully aware that the field of prescription drugs is not the most familiar environment for many of us, and this is one of the reasons that we chose it. Without previous knowledge, the remarkable contribution of Brand Mapping in explaining environments becomes clearer, and we hope you will fully appreciate its great support to strategic reasoning.

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