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Brand Mapping

References to the Brand Mapping Analysis

Benzcri, Jean-Paul
L'Analyse de Donnes, Tome 2: L'Analyse des Correspondances
Dunod, 1973

Benzcri, Jean-Paul
Correspondence Analysis Handbook
Marcel Dekker Inc., 1992

von Clausewitz, Carl
Vom Krieg
Penguin Classics, 1982

Cooper, Lee G., Inoue, Akihiro
Building Market Structures From Consumer Preferences
Journal of Marketing Research, XXIII, August 1996

Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M.
Interpoint Distance Comparison in Correspondence Analysis
Journal of Marketing Research, XXIII, August 1986

Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M.
Interpoint Distance Comparison in Correspondence Analysis: A Clarification
Journal of Marketing Research, XXVI, November 1987

Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M.
Reply to Greenacre's Commentary on the Carroll-Green-Schaffer Scaling of Two-Way Correspondence Analysis Solutions
Journal of Marketing Research, August 1989

Greenacre, Michael J.
Theory and application of Correspondence Analysis
Academic Press, 1984

Greenacre, Michael J.
The Carroll-Green-Schaffer Scaling in Correspondence Analysis: A Theorethical and Empirical Appraisal
Journal of Marketing Research, August 1989

Greenacre, Michael J.
Correspondence Analysis in Practice
Academic Press, 1993

Greenacre, Michael J, Hastie, Trevor
The Geometric Interpretation of Correspondence Analysis
Journal of the American Statistical Association, June 1987, Vol. 82, No. 382

van der Heijden, Peter G.M., de Leeuw, Jan
Correspondence Analysis Used Complementary to Loglinear Analysis
Psychometrika, 50, December

Hoffman, Donna L., Franke, George R.
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research
Journal of Marketing Research, XXIII, August 1986.

Lebart, Ludovic, & Morineau, Alain, and Warwick, Kenneth M.
Multivariate Desriptive Statistical Analysis: Correspondence Analysis and Related Techniques for Large Data Matrices
NY, John Wiley and Sons, Inc., (1984)

Lilien, Gary L., Rangaswamy, Arvind
Marketing Engineering
Addison Wesley, 1997

MarketingStat GmbH
Mapping Markets for Strategic Purposes with MM4XL Software
MarketingStat, Nov. 2004

Michelaud, Franoise-Xavier
Correspondence Analysis
Ramses Abul Naga's Advanced Econometrics Workshop at HEC, 1996

Myers, James H.
Segmentation and Positioning for Strategic Marketing Decisions
American Marketing Association, 1996

Pearson, Egon Sharpe and Hartley, H. O.
Biometrika tables for Statisticians
Cambridge University Press, 1972

Ries, Al, Trout, Jack
Positioning: The Battle For Your Mind
Warner Books, 1982

Ries, Al, Trout, Jack
Marketing Warfare
Mc Graw Hill, 1986

Ries, Al, Trout, Jack
Focus
Harper Collins, 1996

Tenenhaus, Michel, Young, Forrest W.
An Analysis and Synthesis of Multiple Correspondence Analysis, Optimal Scaling, Dual Scaling, Homogeneity Analysis and Other Methods for Quantifying Categorical Multivariate Data
Psychometrika, 50, March

Weller, Susan C., Romney, A. Kimball
Metric Scaling Correspondence Analysis
Sage University Paper, 1990

Wind, Joram Y.
Product Policy: Concepts, Methods and Strategy
Addison Wesley, 1981

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