mytest > help > Part 2. MM4XL Tools > 1. Strategic Tools > Brand Mapping > References to the Brand Mapping Analysis
Brand Mapping References to the Brand Mapping Analysis Benzcri, Jean-Paul L'Analyse de Donnes, Tome 2: L'Analyse des Correspondances Dunod, 1973 Benzcri, Jean-Paul Correspondence Analysis Handbook Marcel Dekker Inc., 1992 von Clausewitz, Carl Vom Krieg Penguin Classics, 1982 Cooper, Lee G., Inoue, Akihiro Building Market Structures From Consumer Preferences Journal of Marketing Research, XXIII, August 1996 Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M. Interpoint Distance Comparison in Correspondence Analysis Journal of Marketing Research, XXIII, August 1986 Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M. Interpoint Distance Comparison in Correspondence Analysis: A Clarification Journal of Marketing Research, XXVI, November 1987 Douglas, Carroll, J., Green, Paul E. and Schaffer, Catherine M. Reply to Greenacre's Commentary on the Carroll-Green-Schaffer Scaling of Two-Way Correspondence Analysis Solutions Journal of Marketing Research, August 1989 Greenacre, Michael J. Theory and application of Correspondence Analysis Academic Press, 1984 Greenacre, Michael J. The Carroll-Green-Schaffer Scaling in Correspondence Analysis: A Theorethical and Empirical Appraisal Journal of Marketing Research, August 1989 Greenacre, Michael J. Correspondence Analysis in Practice Academic Press, 1993 Greenacre, Michael J, Hastie, Trevor The Geometric Interpretation of Correspondence Analysis Journal of the American Statistical Association, June 1987, Vol. 82, No. 382 van der Heijden, Peter G.M., de Leeuw, Jan Correspondence Analysis Used Complementary to Loglinear Analysis Psychometrika, 50, December Hoffman, Donna L., Franke, George R. Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research Journal of Marketing Research, XXIII, August 1986. Lebart, Ludovic, & Morineau, Alain, and Warwick, Kenneth M. Multivariate Desriptive Statistical Analysis: Correspondence Analysis and Related Techniques for Large Data Matrices NY, John Wiley and Sons, Inc., (1984) Lilien, Gary L., Rangaswamy, Arvind Marketing Engineering Addison Wesley, 1997 MarketingStat GmbH Mapping Markets for Strategic Purposes with MM4XL Software MarketingStat, Nov. 2004 Michelaud, Franoise-Xavier Correspondence Analysis Ramses Abul Naga's Advanced Econometrics Workshop at HEC, 1996 Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions American Marketing Association, 1996 Pearson, Egon Sharpe and Hartley, H. O. Biometrika tables for Statisticians Cambridge University Press, 1972 Ries, Al, Trout, Jack Positioning: The Battle For Your Mind Warner Books, 1982 Ries, Al, Trout, Jack Marketing Warfare Mc Graw Hill, 1986 Ries, Al, Trout, Jack Focus Harper Collins, 1996 Tenenhaus, Michel, Young, Forrest W. An Analysis and Synthesis of Multiple Correspondence Analysis, Optimal Scaling, Dual Scaling, Homogeneity Analysis and Other Methods for Quantifying Categorical Multivariate Data Psychometrika, 50, March Weller, Susan C., Romney, A. Kimball Metric Scaling Correspondence Analysis Sage University Paper, 1990 Wind, Joram Y. Product Policy: Concepts, Methods and Strategy Addison Wesley, 1981 |