mytest > help > Part 2. MM4XL Tools > 1. Strategic Tools > Brand Switch > Bibliography

Brand Switch Analyst


Wroe Alderson and Paul E. Green, 1964.
Planning and Problem Solving in Marketing.
R. D. Irwin, Illinois.

Frontline Systems, Inc., 2000.
Solver User Guide.

Frank Harary and Benjamin Lipstein
The Dynamics of Brand Loyalty: A Markovian Approach.
Operation Research, Vol. 10 (Jan.-Feb., 1962) pp. 20-21.

Ira Horowitz, 1970.
Decision Making and the Theory of the Firm.
Holt, Rinehart and Winston, New York.

Jacob Jacoby and Robert W. Chestnut, 1978.
Brand Loyalty and Management.
John Wiley & Sons, New York.

Philip Kotler
The Use of Mathematical Models in Marketing.
Journal of Marketing, Vol. 27 (October, 1963), p33.

Philip Kotler, 1971.
Marketing Decision Making.
Holt, Rinehart and Winston, New York.

A. Madansky, 1969.
Least Squares Estimation in Finite Markov Processes.
Psychometrika, Vol. 24 (1959), pp 137-144.

Microsoft Excel 97.
User Manual.

Philippe Naert and Peter Leeflang, 1978.
Building Implementable Marketing Models.
Martinus Nijhoff Social Sciences Division, Boston.

Lester G. Telser, 1963.
Least-Squares Estimates of Transition Probabilities.
Measurement in Economics, Stanford University.

H. Theil and Guido Rey, 1966.
A Quadratic Programming Approach to the Estimation of Transition Probabilities.
Management Science, Vol. 12, No. 9, May 1966.
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