mytest > help > Part 2. MM4XL Tools > 1. Strategic Tools > Profile Manager > 1. Anatomy of a Profile Manager Report > Sensitivity Analysis

Profile Manager

Sensitivity Analysis

When the options Sensitivity analysis and Sensitivity chart in the tool form are checked, Profile Manager estimates in what measure each attribute impacts share. Profile Manager returns a table and a chart like the two below for each product the user opts to make a sensitivity analysis for.

The tornado chart refers to the data in the table, and it shows the spread and the strength of the impact of each attribute on the market share of one single profile.

Profile Manager Software to Model Market Development
Profile Manager Software to Model Market Development

More details on how market share and sensitivity analysis are computed can be found in the section Technicalities.

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