mytest > help > Part 2. MM4XL Tools > 2. Analytical Tools > Business Formulas > mmGRP, Gross Rating Points

Business Formulas

mmGRP, Gross Rating Points

Category: Advertising

The Gross Rating Point is the sum of all rating points delivered by a media vehicle carrying an advertisement campaign.

Business analysis formulas for Excel. Marketing tool for professionals

Syntax

mmGRP(Reach, Frequency)

Reach The percent reach of the medium, e.g., 70% of the target group saw the ad
Frequency The frequency of contact with the target group, e.g., each person in the target group saw the ad on average 3.2 times

Example

See example file Business Formulas.xls, sheet mmGRP.

Business analysis formulas for Excel. Marketing tool for professionals

Related functions
  • mmMSAR
  • mmDBAVG
Related MM4XL software tools
  • Risk Analyst
  • Descriptive Analyst
  • Semantic Differential
Source
Paul Farris, 2006, Marketing metrics: 50+ metrics every executive should master
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