mytest > help > Part 2. MM4XL Tools > 2. Analytical Tools > Business Formulas > mmREBUYS, Estimated Number of Re-Purchases

Business Formulas

mmREBUYS, Estimated Number of Re-Purchases

Category: Market Research & Statistics

The mmREBUYS function estimates the number of re-purchases a customer makes of a brand after the first trial use.

Business analysis formulas for Excel. Marketing tool for professionals

Where:

S = The sum of re-purchases after the first
P = The probability of purchase

Syntax

mmREBUYS(Buy_Probability)

Buy_Probability The probability of purchase

Example

See example file Business Formulas.xls, sheet mmREBUYS.

Business analysis formulas for Excel. Marketing tool for professionals

Related functions
  • mmBEP
  • mmBEPR
  • mmBUYRATE
  • mmBASS
  • mmBDI
  • mmCDI
  • mmMOI
  • mmPRESS
  • mmREBUY
Related MM4XL software tools
  • Brand Switch Analyst
  • Risk Analyst
  • Decision Tree
  • Sample Manager
  • Proportion Analyst
  • Forecast Manager
Source
Luiz Moutinho, 1991, Problem in Marketing
Lifetime license:
MM4XL All Tools
Price: euro 238.00

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