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Matrix BCG for Brand Portfolio Management and Analysis

Use the matrix BCG tool of MM4XL software to analyse the competitive and financial performance of your brand portfolio to make better business decisions in brand management.

What: Matrix BCG tool for brand portfolio management and analysis

The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.

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When: Matrix BCG for effective company strategy

Click to enlarge	Typically, the matrix BCG tool is used to: Monitor your company brand performance over time, say quarterly Monitor your competitor brand portfolio performance Balance marketing investments across brands

Who: Matrix BCG for business decision-makers

The matrix BCG tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

General Managers and CEOs
Business Directors
Marketing Managers
Product Portfolio Managers

BCG Matrix tool features:

	Applies the original BCG matrix concept and matrix chart
	Built-in interpreter of the output results (verbal report)
	Detailed report of the four BCG matrix quadrants
	Detailed report of the brand portfolio
	Charts describing cash flow and investments
	The example sheets describe how to run the analysis
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the BCG matrix concepts

Other MM4XL software tools related to the BCG Matrix tool:

	McKinsey GE Matrix for Product Portfolio Analysis & Management
	Benchmark Business Performance vs Market Share Growth
	Smart Mapping Bubble Maps + Scatter Plot + Circle Charts

©MM4XL.com 1998-2012 | Matrix BCG Software for Brand Portfolio Analysis and Management as an Excel Add-In

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