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MM4XL Marketing Software Tools


MM4XL is a comprehensive collection of business analysis software tools used to make professional strategic management decisions. In MM4XL software you will find lots of marketing examples, detailed explanations of management theories and a comprehensive list of strategic management software tools all in one single Excel add-in.

Click on the following links to learn more about the MM4XL tools:

     Strategic Marketing Management
     Market Research
     Sales Analysis
     Market Segmentation
     Forecast and Prediction
     Total Quality Control
     Decision Making
     Business Charts and Maps


Strategic Marketing Management - Software Tools

Strategic marketing management tools based on sound management theory and rich in marketing examples.

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Matrix BCG tool for brand portfolio management and analysis   BCG Matrix
  For Product Portfolio and Life Cycle Management
McKinsey GE Matrix for Project and Product Portfolio Analysis   McKinsey GE Matrix
  For Project and Product Portfolio Analysis
Business analysis formulas for Excel a marketing tool for business analytics and marketing models   Business analysis formulas for Excel
  Improve business analytics and marketing models. Many marketing examples
Brand Mapping Software Tool for Marketing Analysis and Segmentation   Brand Mapping
  For Marketing Analysis and Segmentation
Brand switch software tool for customer loyalty and retention estimates from sales performance data   Brand Switch
  For Customer Loyalty and Retention Estimates from Sales Data
Monte Carlo Simulation Software for Risk Analysis and Process Management   Monte Carlo Simulation
  For Risk Analysis and Process Management
Decision Tree Software for Business and Management Model Making   Decision Tree
  For Business and Management Model Making
Profile Manager Software: How to Model Market Development   Profile Manager
  To Model Market Development




Market Research - Software Tools

From sample size definition to CrossTab, cluster analysis, statistical significance test and much more. You have all the tools you need for professional marketing research planning and survey data analysis in a single Excel add-in software.

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Sample Size Calculation Software   Sample Manager
  How many Interviews in a Survey?
Business analysis formulas for Excel a marketing tool for business analytics and marketing models   Business analysis formulas for Excel
  Improve business analytics and marketing models. Many marketing examples
Business Performance Test Software for Sales Promotion Analysis   Variation Analyst
  For Business Performance Result Evaluation
Significance Test of Difference of Proportion Software   Proportion Analyst
  For Significance Test of Market Research Data
CrossTab - Survey Data Analysis Software for Cross Tabulation   CrossTab
  For Frequency Tables of Survey Questions
Cluster analysis software for marketing segmentation   Cluster Analysis
  For Marketing Segmentation and Data Clustering
Marketing Segmentation Tree Diagram Chart Software   Segmentation Tree
  Makes Tree Diagrams for Marketing
Brand mapping software tool for marketing analysis and segmentation   Brand Mapping
  For Product Positioning and other strategic applications




Sales Analysis - Software Tools

MM4XL tools for sales and marketing analysis is a comprehensive toolbox for the professional analysis of sales and marketing data, including lots of marketing examples and descriptions of the management theory underlying each tool.

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Business Performance Test Software for Sales Promotion Analysis   Variation Analyst
  For Business Performance Result Evaluation
Retail Gravitation Software for Sales Area and Territory Strategy Plan   Gravity Analyst
  For Sales Area Segmentation
Benchmark Chart for Business Performance vs Market Share Growth Analysis   Benchmark Map
  To Compare Product to Market Performance
Pareto Chart, Box-Whisker Plot, and Descriptive Statistics in One Single Software Tool   Descriptive Analyst
  3 Sales Analysis Tools in 1
Business analysis formulas for Excel a marketing tool for business analytics and marketing models   Business analysis formulas for Excel
  Improve business analytics and marketing models. Many marketing examples
Marketing Segmentation Tree Diagram Chart Software   Segmentation Tree
  Makes Tree Diagrams for Marketing
Accurate Forecasts with 14 Forecasting Methods using Sales History Data and Linear Programming   Forecast Manager
  For Optimized Short-Term Forecast
Profile Manager Software: How to Model Market Development   Profile Manager
  To Model Market Development
Bubble Maps Software for Scatter Plot and Circle Charts   Smart Mapping
  Makes Bubble Chart with Labels and much more




Market Segmentation - Software Tools

Market segmentation and product differentiation are the two key elements of brand management. MM4XL software tools help with the segmentation of markets, products, customers and more. From Cluster Analysis to Brand Mapping, CrossTab, and much more, all the tools you need for professional market segmentation.

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Brand mapping software tool for marketing analysis and segmentation   Brand Mapping
  For Product Positioning Map
Cluster analysis software for marketing segmentation   Cluster Analysis
  For Marketing Segmentation and Data Clustering
Retail Gravitation Software for Sales Area and Territory Strategy Plan   Gravity Analyst
  For Sales Area Segmentation
Marketing Segmentation Tree Diagram Chart Software   Segmentation Tree
  Makes Tree Diagrams for Marketing
Decision Tree Software for Business and Management Model Making   Decision Tree
  For Business and Management Model Making
CrossTab - Survey Data Analysis Software for Cross Tabulation   CrossTab
  For Frequency Tables of Survey Questions
Pareto Chart, Box-Whisker Plot, and Descriptive Statistics in One Single Software Tool   Descriptive Analyst
  3 Sales Analysis Tools in 1
Bubble Maps Software for Scatter Plot and Circle Charts   Smart Mapping
  Makes Bubble Chart with Labels and much more
Plot 3D Axis Charts in Excel with Bubble Graph Software   4D Map
  Bubble Chart with 3D axes (xyz), bubble labels and more
Benchmark Chart for Business Performance vs Market Share Growth Analysis   Benchmark Map
  To Compare Product to Market Performance




Forecast and Prediction - Software Tools

MM4XL Sales and marketing forecast methods are a significant part of business management and business planning. MM4XL provides Sales Forecast tools like: time-series forecasting, scenario modelling and simulation, as well as other forecast methods. All in one single Excel add-in software, rich in marketing examples and based on sound management theory.

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Accurate Forecasts with 14 Forecasting Methods using Sales History Data and Linear Programming   Forecast Manager
  For Optimized Short-Term Forecast
Monte Carlo Simulation Software for Risk Analysis and Process Management   Monte Carlo Simulation
  For Risk Analysis and Process Management
Business analysis formulas for Excel a marketing tool for business analytics and marketing models   Business analysis formulas for Excel
  Improve business analytics and marketing models. Many marketing examples
Brand switch software tool for customer loyalty and retention estimates from sales performance data   Brand Switch
  For Customer Loyalty and Retention Estimates from Sales Data
Profile Manager Software: How to Model Market Development   Profile Manager
  To Model Market Development




Total Quality Control - Software Tools

Total Quality Control analysis is often referred to in production activities. However, many business processes can also be analysed and improved by applying concepts from quality control, such as control charts. In MM4XL software you find all the tools you need to analyse and improve a business process according to the theory of total quality control.

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Total Quality Management Control Charts for Six Sigma   Quality Control
  Tools for Total Quality Management Control Charts Analysis
Sample Size Calculation Software   Sample Manager
  How many Interviews in a Survey?
Significance Test of Difference of Proportion Software   Proportion Analyst
  For Significance Test of Market Research Data
Business Performance Test Software for Sales Promotion Analysis   Variation Analyst
  For Business Performance Result Evaluation




Decision Making - Software Tools

Using MM4XL Decision Making software tools you can reduce the uncertainty of business decisions. With scenario simulation and existing business models MM4XL software gives you in one single Excel add-in all the software tools you need for business decision-making.

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Monte Carlo Simulation Software for Risk Analysis and Process Management   Monte Carlo Simulation
  For Risk Analysis and Process Management
Decision Tree Software for Business and Management Model Making   Decision Tree
  For Business and Management Model Making
Profile Manager Software: How to Model Market Development   Profile Manager
  To Model Market Development
Business analysis formulas for Excel a marketing tool for business analytics and marketing models   Business analysis formulas for Excel
  Improve business analytics and marketing models. Many marketing examples




Business Charts and Maps - Software Tools

MM4XL Business Charts and Maps provide visualization tools useful for marketing analysis and business data analysis, that overcome the limitations of common Excel charts.

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Semantic Differential Measurement Scale Chart Software   Semantic Differential Chart
  Vertical line chart typically used in attitude analysis
Bubble Maps Software for Scatter Plot and Circle Charts   Smart Mapping
  Makes Bubble Chart with Labels and much more
Stacked Charts (Bar-Column-Line) - Eliminate the Scale of Measurement Effect   Stacked Charts
  More readable charts showing more information
Benchmark Chart for Business Performance vs Market Share Growth Analysis   Benchmark Map
  To Compare Product to Market Performance
Plot 3D Axis Charts in Excel with Bubble Graph Software   4D Map
  Bubble Chart with 3D axes (xyz), bubble labels and more




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