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Sample Size Calculation Software

Easy and accurate random sample size design calculation with the Sample Manager software tool. A must-have tool for those in marketing and market research.

Random sample size for market representative survey research design

What: Random sample size design calculation software for Marketing and Market Research

	In order to design a sample size that makes sense, it is important to determine the number of required interviews. What should the sample size be? The answer can be found with Sample Manager, quickly, accurately, and objectively. It is indeed the objectivity of probabilistic assumptions, rather than gut feeling, which helps companies save money and run reliable survey studies.

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When: Random sample size design calculation for marketing research and survey

Click to enlarge	The sample size impacts highly on the overall cost of survey studies. It is not a good sign, when planning a survey, if one starts from the budget. Sample Manager finds acceptable compromises between accuracy and cost.
Click to enlarge	How many people prefer brand A? How many households have a black and white TV? How many patients progressed on drug X? What proportion of electors voted for candidate Y? These are questions we can answer by surveying a random sample of individuals with the appropriate characteristics. Sample Manager can work also backwards. For instance, when you have the results of a survey and what to know what level of significance and statistical error they account for.

Who: Random sample size design calculation for marketing and market research

The Sample Manager tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

General Managers and CEOs
Business Directors
Marketing Managers
Sales Managers
Business Analysts
Marketing Analysts
Advertising Managers
Pricing Managers
Quality Managers
Product Portfolio Managers

Sample Manager tool features:

	Applies the Bernoullian formula to determine the size of a random sample
	The sensitivity analysis helps to depict the best sample size
	Results are shown in plain language
	Very easy to use tool intended for managers and not for statisticians
	The example sheets describe how to run the tool
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the Sample Manager concepts

Other MM4XL software tools related to the Sample Manager tool:

	CrossTab for Survey Data Analysis Cross Tabulation
	Significance Test of Difference of Proportion Software
	Pareto Chart + Box-Whisker Plot + Descriptive Statistics
	Analysis of Business Performance & Sales Promotion
	Marketing Segmentation Tree Diagram Chart Software

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