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Retail Gravitation Software for Sales Area and Territory Strategy Plan

The Retail Gravitation tool is used for sales area and territory strategy planning applying the Law of Retail Gravitation as originally postulated by William J. Reilly.

Sales area definition software for territory strategy plan

What: Retail Gravitation software for sales area and territory strategy plan

William J. Reilly published a classic work in market analysis entitled The Law of Retail Gravitation. Inspired by the formula for gravity, William Reilly proposed that a similar formula could be used to calculate the point at which customers will be attracted to one or other of two competing centers. In other words, Reilly's formula determines in kilometers, for instance, the area within which an outlet is more likely to attract its customers.

The likelihood that a city (or shopping center) will attract customers from a hinterland increases with its size and decreases with the distance from the center. Reilly's formula yields the break point between customers who will go to one center and those who will go to the other one, located on an ideal line connecting the two.

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When: Retail Gravitation software for marketing and sales planning and management

Click to enlarge	This tool helps marketing and sales managers when segmenting territories for assigning budgets, planning surveys, measuring advertising, circumscribing area test markets, assessing performance, and more.

Who: Retail Gravitation software for management and sales decision-makers

The Gravity Analysis tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

Business Directors
Sales Managers
Marketing Managers
Business Analysts
Marketing Analysts
Advertising Managers
Product Portfolio Managers

Gravity Analysis tool features:

	Creates a detailed and very effective graphical map
	The map can be edited just like any other Excel chart
	Automatic recognition of single and multi-center analysis
	This very flexible tool can use data of many different kinds
	It takes only a few seconds to print the output of your analysis
	The example sheets describe how to run the tool
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the Gravity Analysis concepts

Other MM4XL software tools related to the Gravity Analysis tool:

	Risk Analysis with Monte Carlo Simulation
	Decision Tree Software for Business Model Making
	Benchmark Business Performance vs Market Share Growth
	Brand Switch Estimates Customer Loyalty & Retention
	Analysis of Business Performance & Sales Promotion
	Sales Forecast with History Data

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