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Our Seminars.
A Wealth of Business Knowledge!
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Product Portfolio Analysis |
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This is a complete review of product portfolio analysis. We show how to apply both BCG and McKinsey grids in order to draw a comprehensive overview of the businesses a company deals with, of the competitive performance of single products, and of products able to deliver incremental growth.
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Levels: 3, Introductory, Advanced, Executive.
Main tools: BCG and McKinsey Product Portfolio Analysis, Benchmark Map.
Participants: Staff, Managers, Directors. |
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