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Boston Consulting Group (BCG) Matrix Product Portfolio Analysis |
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The BCG Matrix is the perfect tool to summarize, in one single bubble chart, a whole product portfolio in terms of competitiveness and cash flow...
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McKinsey Matrix Product Portfolio Analysis |
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The McKinsey Matrix is the optimal solution to summarize the portfolio in terms of market attractiveness and product competitiveness...
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Risk Analyst - Decision Analysis |
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Risk Analyst can apply Monte Carlo simulation to virtually any business scenario built in MS Excel...
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Decision Tree Decision Analysis |
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Decision Tree help you select the best alternative among several options...
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Benchmark Map Performance Ranking |
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Benchmark Map is an easy tool used to rank performance, for instance, of several products according to the performance of the market they are in...
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Cluster Analysis Data Segmentation |
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Cluster Analysis is perhaps the most common technique to find meaningful groups in the data...
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Brand Mapping Strategic Marketing |
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The Brand Mapping tool extracts the deep meaning of data and makes it visible with bubble maps...
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Segmentation Tree Data Segmentation |
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This tool finds homogeneous groups from the whole dataset and compares them with groups with the selected characteristic...
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Brand Switch Analyst Strategic Marketing |
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This tool makes low-cost estimates of brand-switch and retention (loyalty) rates using very common time series sales data referred to direct competing brands...
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Gravity Analysis Data Segmentation |
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Gravity Analysis calculates the area, for instance in kilometres, from which an outlet is more likely to draw its customers...
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CrossTab Survey Data Analysis |
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When the survey data has been gathered, use CrossTab to make highly professional contingency tables...
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Profile Manager Market Share Estimate |
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Profile Manager estimates the market share of several competing products in accordance with customer preference data concerning the basic product attributes, such as price, breadth of distribution, investments, and so on...
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Proportion Analyst Survey Data Analysis |
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Say that during a survey, concept A of your new advertisement is preferred by 29% and concept B is preferred by 34% of the sample. Proportion Analyst can tell you if the preference for concept B is statistically valid, which means that B was really preferred...
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Forecast Manager Forecast & Trend Analysis |
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This tool makes forecasts for the short-run using time series data. It can be very useful for projecting sales and production needs, and it also estimates the effect of special events, such as promotional activities
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Descriptive Analyst Survey Data Analysis |
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This tool makes the popular Pareto analysis (ABC), it makes box-plot charts, and provides descriptive statistics...
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Quality Manager Forecast & Trend Analysis |
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Quality Manager supplies all the tools needed to perform accurate, fast, and visually effective Statistical Quality Control...
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Variation Analyst Survey Data Analysis |
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This tool is used to compare performance, for instance, the sales growth of three competing products across five geographic regions...
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Sample Manager Survey Data Analysis |
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One of the first questions to answer when designing a new survey is How many interviews are needed for a representative sample? With Sample Manager finding the answer is easy and methodologically sound...
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Smart Mapping Excel Charts and Maps |
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Smart Mapping makes useful bubble maps that depict trends and associations in the data...
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Semantic Differential Excel Charts and Maps |
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Semantic Differential draws charts with vertical lines that are helpful when analysing product profiles, attitude, performance, satisfaction, and other connotative variables...
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4D Map Excel Charts and Maps |
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4D Map draws a bubble chart in a 3D environment, in order to render more information than a common 2-dimensional chart...
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Stacked Charts Excel Charts and Maps |
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This charting tool shows several data series on the same chart, with each series in its own portion of the plot area. This way the series never overlap and the chart is more readable...
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Project Map Mind Mapping |
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With this tool you can make mind maps, which are maps used to communicate ideas in a clear graphical format with strong visual impact...
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