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Boston Consulting Group (BCG) Matrix – Product Portfolio Analysis |
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Use the BCG analysis to look at the performance of the products your company has already launched and actively sold. If your company has many products in its portfolio which have not yet been launched, you may prefer to use the McKinsey array.
BCG Interpreter reads and evaluates the output of the BCG Portfolio Analysis built into MM4XL. It looks objectively at the product portfolio, highlighting strengths and weaknesses to help managers take corrective action where necessary, and aiding in the pursuit of a consistent portfolio policy. BCG Interpreter returns a numerical summary report, three charts and a verbal report, highlighting the most relevant aspects of the analysis.
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