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Brand Mapping – Strategic Marketing |
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Brand Mapping produces a picture of a market. This picture, or map, shows which products compete in the consumer's mind, and it is used to stimulate strategic reasoning, of how a product could be positioned to maximize preference and sales.
Brand Mapping is a tool customized for business analysis. It uses correspondence analysis, runs fast, shows a detailed output report, and its map, while rich in information, is both clear and easy to interpret. Many business people realize that the relationships between numbers are often far more interesting than the numbers themselves. These people will find Brand Mapping of great benefit.
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