MM4XL Tools: CrossTab

   

Marketing Manager for Excel
MM4XL Software

Comprehensive Analysis Toolbox for Marketers & Business Analysis.
 
CrossTab – Survey Data Analysis

CrossTab produces contingency tables, such as the one shown below, that are the joint distribution of two variables, described by a limited number of distinct values. CrossTab can test:

- Proportions for significance (Z-test),
- Rows and columns for independence ( test)
- Variables for correlation (R and R squared coefficient).

CrossTab can add user-defined labels to row and column variable codes. This is important for business analysts because it speeds up the data interpretation process and enables you to focus on the relevant part of the data.

This powerful tool and its statistical measures allow you to make a detailed and accurate exploration of any data set by means of 2-way contingency tables.

CrossTab is part of the Survey Analysis suite, which comprises Sample Manager, a tool for determining sample size, and Proportion Analyst, a tool for testing for significance the difference between two proportions.

 
 
 

 

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