MM4XL Tools: Descriptive Analyst

   

Marketing Manager for Excel
MM4XL Software

Comprehensive Analysis Toolbox for Marketers & Business Analysis.
 
Descriptive Analyst – Survey Data Analysis

What is the typical [price] for a certain product? How many of these products fall within a certain [price] range? What is an unreasonable [price] for this product category?

Questions such as these can be answered with Descriptive Analyst, and the brackets around the variable name price underline the fact they can be asked for any variable that can be expressed on a categorical or continuous scale. Answering these questions can offer very useful hints to the manager challenged with ranking performance, looking into industry sector records, or comparing product profiles rather than competitor performance.

Descriptive Analyst produces Pareto curve (ABC) analysis, descriptive statistics, and box-whisker plots, which are tools typically used when exploring data to answer questions such as these.

 


 
 
 

 

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