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Marketing Manager for Excel
MM4XL Software
Comprehensive Analysis Toolbox for Marketers & Business Analysis.
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McKinsey Matrix - Product Portfolio Analysis |
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The Mckinsey analysis is more flexible than the BCG and allows the analysis of products which are not yet launched. It is sometimes criticized for being dependent on the judgment of the analyst and therefore too subjective. Where possible, we suggest running both BCG and McKinsey portfolio analysis to reach plausible results.
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