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Strategic Marketing Management Tools Based on Sound Management Theory and Rich in Marketing Examples


MM4XL strategic management software tools used by marketers and business analysts on five continents to make better business decisions.

MM4XL software tools are used by marketers and business analysts on five continents to make better business decisions. All tools are available in one single Excel add-in software.

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Strategic Marketing Management Tools

Click on the following links to learn more about the MM4XL Strategic Marketing Management tools or select a different group of tools from the links MM4XL Tools on the left side of the screen.


Matrix BCG tool for brand portfolio management and analysis BCG Matrix for Product Portfolio and Life Cycle Management
The BCG matrix is useful in brand management and product portfolio management to set development priorities, allocate investments and evaluate competitiveness. The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. Read more...


McKinsey GE Matrix for Project and Product Portfolio Analysis McKinsey GE Matrix for Project and Product Portfolio Analysis
The McKinsey GE Matrix tool evaluates competitive position strategies of projects and products in a portfolio. Use the McKinsey GE Matrix tool when hard facts are not available. The McKinsey Matrix model is designed to maximize earnings in the near future and allocate the company's resources to appealing markets. Read more...


Business Formulas: Improve Business Analysis and Marketing Models in Excel Business Formulas for Excel Improve Business Analysis and Marketing Models
Improve business analysis and marketing models using these formulas in Microsoft Excel. They apply to marketing planning and control as well as to business analysis, monitoring, pricing, forecasting, market research, and much more.. Read more...


Brand Mapping Software Tool for Marketing Analysis and Segmentation Brand Mapping Software for Marketing Analysis and Segmentation
Brand maps help in working out brand positioning, marketing programs, and market segmentation. The Brand Mapping software tool produces a picture of a competitive environment, such as a market. This picture, displayed as a map, is used to stimulate strategic reasoning for product positioning, market segmentation, and much more. Read more...


Brand switch software tool for customer loyalty and retention estimates from sales performance data Brand Switch Software for Customer Loyalty and Retention Estimates from Sales Data
Estimate customer loyalty and future market share for all competitors using sales data in the form of time series. Customer loyalty and retention estimates help in understanding sales dynamics, may be used to forecast sales, and are a valid alternative to expensive market research studies. Read more...


Monte Carlo Simulation Software for Risk Analysis and Process Management Monte Carlo Simulation Software for Risk Analysis and Process Management
Used for business modelling and simulation, this tool helps reduce business risk and creates solid business scenarios and decision models. Risk Analyst performs risk analysis, applying the Monte Carlo simulation technique to simulate the outcomes of management processes, business process, sales forecast, pricing model, and more. Read more...


Decision Tree Software for Business and Management Model Making Decision Tree Software for Business and Management Model Making
Decision Tree applies scenario analysis to evaluate and reduce business risk, select the best strategy, and make informed management decisions. Decision Tree software provides a framework for analyzing business and management decision-making problems that involve uncertainty. It presents all important aspects of the problem in a concise and structured pictorial representation showing: decision alternatives, expected outcomes, probabilities of occurrence, and chronological order of events. Read more...


Profile Manager Software: How to Model Market Development Profile Manager Software to Model Market Development
Estimate market shares using a market model made with the product profile of direct competitor brands. Profile Manager software evaluates the effect of several variables on the competitiveness of different products and estimates their market shares. Read more...

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