CrossTab - Survey Data Analysis Software for Cross Tabulation

CrossTab survey data analysis software for cross tabulation produces a contingency table using answers to both closed questions and open questions. Such tables are needed for survey data analysis and any time you want to analyse two or more variables

CrossTab software for survey data cross tabulation and analysis of survey questions

What: Survey data analysis software for cross tabulation

CrossTab - Survey Data Analysis Software for Cross Tabulation

CrossTab makes professional contingency tables just like those produced by top marketing research institutes, showing significance test, independence test for rows and columns, correlation test for the variables, and custom metrics at the end of a table.

CrossTab makes contingency tables using answers to both closed questions and open questions. Moreover, it can apply a user-defined code frame to raw data, for instance, to change answers in numerical form to meaningful labels.

These are important features for business analysts because they allow for faster data interpretation and help to focus on the relevant part of the data. An expert eye using CrossTab may truly reach the goal faster. In fact, many of the most popular marketing research agencies in the world use MM4XL software for analysing data.

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When: Survey data analysis software for cross tabulation in marketing research and survey

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CrossTab is a powerful tool. Its statistical measures allow you to make a detailed and accurate exploration of any data set by means of 2-way or more contingency tables. Typically, contingency tables are used for::

Survey data analysis, as well as for online surveys you create yourself for collecting data, for instance, with SurveyMonkey
Sales data analysis, such as data from reps' visits
Customer complaint data analysis, like those collected by call centers
Website comments, such as comments from social networks

Any kind of text you can translate into codes (ask us how to code text in a way you can analyse).

Who: Survey data analysis software for cross tabulation in marketing and market research

The CrossTab tool is used by business decision-makers often supported by business analysts. Among our business decision-maker clients there are:

General Managers and CEOs
Business Directors
Marketing Managers
Business Analysts
Marketing Analysts
Pricing Managers
Product Portfolio Managers

CrossTab tool features:

	Makes 2-way or more-way contingency tables showing counts and percentages
	Tests proportions for significance, both rows and columns
	Tests data for independence of rows and columns
	Makes correlation tests for the variables
	Prints custom metrics at the end of table
	Can work with answers to both open questions and closed questions
	Applies user-defined data coding, for instance, to convert numerical values into meaningful labels
	Creates batch tables (that is, several tables at the same time)
	Makes tables with several column variables for the same row variable
	Save and import elaboration plan feature available
	The online Quick Help explains each element in the user window
	The example sheets describe how to run the tool
	The tool works in 5 different languages: E, F, G, I, S
	Help file with advanced description of the CrossTab concepts

Other MM4XL software tools related to the CrossTab tool:

	Decision Tree Software for Business Model Making
	Brand Mapping for Marketing Analysis & Segmentation
	Significance Test of Difference of Proportion Software
	Pareto Chart + Box-Whisker Plot + Descriptive Statistics
	Analysis of Business Performance & Sales Promotion
	Cluster Analysis Software for Marketing Segmentation
	Marketing Segmentation Tree Diagram Chart Software
	Random Sample Size Design Calculation Software
	Semantic Differential Measurement Scale Chart

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